Parameters for generating an automated survey

A method for execution on a client device, the method comprising:

• obtaining, at the client device, survey parameters of a survey to be displayed on participant devices via a host device, wherein the survey is regarding one or more media items of a plurality of media items for displaying on the display, and wherein the survey parameters include at least one parameter indicating that stop questions are to be presented at the participant devices in response to participants of the survey stopping display of a media stream including the one or more media items, and that pop-up questions are to be presented in response to playout of the media stream including the one or more media items reaching a playout threshold, content of the survey, and the participants of the survey;
• obtaining at the client device, report parameters of a report to be generated by the host device regarding the survey, the report parameters including:
• (I) report filters specifying a subset of survey data to be included in the report, the subset of the survey data to be included in the report including time stamping information of the participant devices with the survey and with the one or more media items, and
• (II) at least one of a survey question or a particular media item associated with the survey question;
• transmitting the survey parameters and the report parameters to the host device;
• receiving the report generated by the host device based on survey results received at the host device from the participant devices;
• and
• determining, at the client device, subsequent media items of the plurality of media items to be displayed on the participant devices based on the report.