Systems/methods for identifying products within audio-visual content and enabling seamless purchasing of such identified products by viewers/users of the audio-visual content

A system comprising:

• one or more physical processors;
• and
• physical memory comprising computer-executable instructions that, when executed by the one or more physical processors, cause at least one of the one or more physical processors to:
• receive, at a delivery server, a triggering action performed by a viewer while video content is being shown to the viewer;
• identify, via the delivery server and in response to the triggering action, a product displayed in the video content at a time of the triggering action;
• ascertain, via the delivery server, a preference of the viewer, wherein at least one of:
• the product is displayed in the video content based on the preference of the viewer of the video content, or
• data associated with the product is selected based on the preference of the viewer;
• facilitate purchase or license of the product by delivering, via the delivery server, the data associated with the product to a device of the viewer.

A non-transitory computer-readable medium comprising computer-executable instructions that, when executed by one or more physical processors of a computing device, cause the computing device to:

• receive, at a delivery server, a triggering action performed by a viewer while video content is being shown to the viewer;
• identify, via the delivery server and in response to the triggering action, a product displayed in the video content at a time of the triggering action;
• ascertain, via the delivery server, a preference of the viewer, wherein at least one of:
• the product is displayed in the video content based on the preference of the viewer of the video content, or
• data associated with the product is selected based on the preference of the viewer;
• facilitate purchase or license of the product by delivering, via the delivery server, the data associated with the product to a device of the viewer.