Systems and methods to increase viewership of online content

A system comprising:

• communication circuitry configured to access a first video asset uploaded on an online platform;
• and
• control circuitry configured to:
• receive an indication of an upload of the first video asset, and metadata associated with the first video asset, to the online platform;
• analyze the metadata to automatically generate a plurality of preliminary hashtags;
• publish a preliminary hashtag from the plurality of preliminary hashtags for the first video asset uploaded to the online platform;
• and
• as a part of a periodically performed update:
• use the preliminary hashtag, from the plurality of preliminary hashtags, as a search term to automatically search the online platform for:
• a plurality of second video assets that were previously uploaded to the online platform that are each tagged with both:
• (a) the preliminary hashtag and (b) at least one additional hashtag that is different from the preliminary hashtag, and wherein the search is refined by narrowing the search to a subset of videos that care selected based on rates traffic rates on the online platform;
• for each second video asset in the plurality of second video assets that were identified by the search of the subset of videos:
• analyze the second video asset to determine that the preliminary hashtag is to be replaced with the at least one additional hashtag that is different from the preliminary hashtag;
• and
• based at least in part on the analyzing:
• delete the preliminary hashtag from the published first video asset;
• and
• automatically tag the first video asset with the at least one additional hashtag of the second video asset.