Dynamic management of display content

A media management system, comprising:

• a terminal configured to display customized graphical media content on a display of the terminal, the customized graphical media content customized dynamically at the terminal in response to a user interaction with the terminal and characterizing default graphical media content corresponding to default data configured at and received from a remote server;
• wherein the customized graphical media content is customized based on a relationship data defining degree of similarity between the default data and at least one first rule configured at the remote server, the relationship data generated via executable relationship logic configured at the remote server, which when executed outputs the relationship data, the at least one first rule defining the customization of the default graphical media content, the default data including the relationship data;
• and
• the customized graphical media content is customized based on at least one second rule configured locally to the terminal and corresponding to the at least one first rule.