Light emitting emblem

A light emitting emblem, comprising:

• a light source;
• a light guide that guides light irradiated from the light source;
• and
• an outer lens that emits light by transmitting light irradiated from the light guide, wherein:
• the light guide is provided with a first reflection face that reflects light from the light source passing through an inner peripheral portion of the light guide for transmission through an inner peripheral portion of the outer lens, and a second reflection face that is provided at a position different from that of the first reflection face and that reflects light from the light source passing through an outer peripheral portion of the light guide for transmission through an outer peripheral portion of the outer lens;
• the light guide is provided with a taper indentation open at a front side, an inner peripheral face of the taper indentation configuring a tapered face that narrows on progression toward a light source side;
• a rear-side portion of the tapered face configures the first reflection face, and a front-side portion of the tapered face configures the second reflection face;
• a mask is provided on the outer lens to prevent transmission of light from a second range of the outer lens which is different from a first range of the outer lens;
• and
• an undulating-profile portion is provided at a site on the light guide facing the first range to reflect light, which has been reflected at the first reflection face, toward an outer lens side.