Information processing program, information processing method, and information processing device

An information processing method comprising:

• obtaining video obtained by imaging a plurality of product arrangement locations in a store;
• analyzing the obtained video to specify, from the video, a first area that includes a product arranged in the store, a second area that includes a customer to purchase the product, and a relationship in which interaction between the product and the customer is identified;
• specifying, for each product arrangement location of the plurality of product arrangement locations, an action of the customer grasping the product based on the specified relationship and a position of the customer when the specified relationship is indicated;
• counting, for each product arrangement location of the plurality of product arrangement locations, a quantity of the action of the customer grasping the product;
• tracking the customer included in the video to identify an accounting machine used by the tracked customer;
• specifying, from registration information obtained from the identified accounting machine, a purchase quantity of the product that was subject to the customer grasping action at a product arrangement location where the customer indicated the grasping action;
• generating, for each product arrangement location of the plurality of product arrangement locations, attention information that indicates a degree of attention in the each product arrangement location, the attention information including, as the degree of attention, a conversion rate for the each product arrangement location based on the counted quantity of the customer grasping action and the specified purchase quantity;
• and
• causing a display device to output, for each product arrangement location of the plurality of product arrangement locations, the conversion rate indicated in the generated attention information in association with the each product arrangement location.

An information processing device comprising:

• a memory;
• and
• a processor coupled to the memory and configured to perform processing including:
• obtaining video obtained by imaging a plurality of product arrangement locations in a store;
• analyzing the obtained video to specify, from the video, a first area that includes a product arranged in the store, a second area that includes a customer to purchase the product, and a relationship in which interaction between the product and the customer is identified;
• specifying, for each product arrangement location of the plurality of product arrangement locations, an action of the customer grasping the product based on the specified relationship and a position of the customer when the specified relationship is indicated;
• counting, for each product arrangement location of the plurality of product arrangement locations, a quantity of the action of the customer grasping the product;
• tracking the customer included in the video to identify an accounting machine used by the tracked customer;
• specifying, from registration information obtained from the identified accounting machine, a purchase quantity of the product that was subject to the customer grasping action at a product arrangement location where the customer indicated the grasping action;
• generating, for each product arrangement location of the plurality of product arrangement locations, attention information that indicates a degree of attention in the each product arrangement location, the attention information including, as the degree of attention, a conversion rate for the each product arrangement location based on the counted quantity of the customer grasping action and the specified purchase quantity;
• and
• causing a display device to output, for each product arrangement location of the plurality of product arrangement locations, the conversion rate indicated in the generated attention information in association with the each product arrangement location.