Systems and methods for providing advertising services to devices with a customized adaptive user experience based on adaptive algorithms

A machine-accessible non-transitory medium containing executable computer program instructions which when executed by a wireless device cause said wireless device to perform a method of providing adaptive options, the method comprising:

• displaying a user interface of a first software application on the wireless device in response to a user initiating the first software application;
• generating, with processing logic including at least one hardware processor, selectable adaptive options that are customized based on the first software application, device characteristics of the wireless device of the user including an operating system type, and a user profile of the user to cause user interaction and engagement;
• and
• updating, with the processing logic, the user interface to display the selectable adaptive options in response to reaching a temporary or natural stopping point including reaching an end of time limit for use of the first software application or a player or character has been terminated for the first software application, wherein the selectable adaptive options include:
• a first adaptive option to allow a user action of making a purchase or sending a message,
• a second adaptive option to display a video ad within the first software application and enable continue use of the first software application after completion of the video, and
• a third adaptive option to skip or bypass the video ad and enable limited use of the first software application.

A wireless device, comprising:

• a storage medium to store one or more software programs and customizable ads;
• a user interface (UI) to display adaptive customizable ads on the wireless device;
• and
• processing logic coupled to the storage medium, the processing logic including at least one hardware processor is configured to execute instructions of at least one software program to:
• initiate a first software application and associated advertising services software on the wireless device;
• generate, with the processing logic including at least one hardware processor, selectable adaptive options that are customized based on the first software application, device characteristics of the wireless device of the user including an operating system type, and a user profile of the user to cause user interaction and engagement;
• and
• update, with the processing logic, the user interface to display the selectable adaptive options in response to reaching a temporary or natural stopping point including reaching an end of time limit for use of the first software application or a player or character has been terminated for the first software application, wherein the selectable adaptive options include a first adaptive option to allow a user action of making a purchase or sending a message, a second adaptive option to display a video ad within the first software application and enable continue use of the first software application after completion of the video, and a third adaptive option to skip or bypass the video ad and enable limited use of the first software application.

A computer implemented method, comprising:

• on a user device, monitoring interaction with a first software application to detect a temporary or natural stopping point characterized by the absence of active input for at least a threshold interval defined by an adaptive decision algorithm;
• responsive to the detection, generating on the user device a set of selectable adaptive options that are personalized to the first software application and the user based on multi-variable data comprising application context signals and user behavior signals;
• and
• updating a user interface of the first software application to insert the set of selectable adaptive options at the stopping point to drive in-application engagement.

A computer implemented method performed with a wireless device, comprising:

• executing a first software application that presents a user interface;
• maintaining, by an adaptive decision unit executing locally on the device, a plurality of variable values derived from at least current session context and prior session interaction patterns of the user with the first software application;
• at runtime, generating a selectable adaptive option set customized for the first software application and the user by applying an adaptive decision algorithm to the plurality of variable values;
• and
• updating the user interface to present the selectable adaptive option set when the adaptive decision unit determines that a temporary or natural stopping point has occurred in the user's interaction with the first software application.