Methods and apparatus to credit media presentations for online media distributions

A non-transitory computer readable storage medium having stored thereon instructions that, when executed by a processor of a computing system, cause the computing system to perform operations including at least:

• parsing, proxy records of network data, wherein a media device is configured to route network traffic of the media device through a proxy server to thereby facilitate logging the proxy records indicative of live streaming media without dependence on one or more applications operating on the media device being instrumented for monitoring functionality;
• downloading, from the proxy records, a first index file indicative of a start of a child media session of live streaming media on the media device;
• determining, from the first index file, a first timestamp associated with a first media segment of the child media session;
• identifying, based on the downloaded first index file, a second media segment consecutive with the first media segment and associated with a first domain that is associated with the first media segment and determining a second timestamp associated with the second media segment;
• identifying, from the proxy records, a second index file indicative of a third media segment of live streaming media on the media device;
• determining that the second index file and the first index file share a common identifier;
• responsive to determining that the second index file and the first index file share the common identifier, accessing a third timestamp associated with the third media segment without downloading the second index file;
• determining a difference between the third timestamp and the second timestamp;
• determining a pause duration associated with playback of the child media session by comparing the difference between the third timestamp and the second timestamp with at least one pause detection threshold;
• determining a presented duration of the child media session based on the first timestamp determined from the first index file, the third timestamp associated with the third media segment, and the pause duration;
• and
• crediting the media device with the presented duration of the child media session of live streaming media.

An audience measurement computing system comprising:

• at least one processor;
• and
• memory having stored thereon computer readable instructions that, when executed by the at least one processor, cause performance of a set of operations comprising:
• parsing, proxy records of network data, wherein a media device is configured to route network traffic of the media device through a proxy server to thereby facilitate logging the proxy records indicative of live streaming media without dependence on one or more applications operating on the media device being instrumented for monitoring functionality;
• downloading, from the proxy records, a first index file indicative of a start of a child media session of live streaming media on the media device;
• determining, from the first index file, a first timestamp associated with a first media segment of the child media session;
• identifying, based on the downloaded first index file, a second media segment consecutive with the first media segment and associated with a first domain that is associated with the first media segment and determining a second timestamp associated with the second media segment;
• identifying, from the proxy records, a second index file indicative of a third media segment of live streaming media on the media device;
• determining that the second index file and the first index file share a common identifier;
• responsive to determining that the second index file and the first index file share the common identifier, accessing a third timestamp associated with the third media segment without downloading the second index file;
• determining a difference between the third timestamp and the second timestamp;
• determining a pause duration associated with playback of the child media session by comparing the difference between the third timestamp and the second timestamp with at least one pause detection threshold;
• determining a presented duration of the child media session based on the first timestamp determined from the first index file, the third timestamp associated with the third media segment, and the pause duration;
• and
• crediting the media device with the presented duration of the child media session of live streaming media.