Web location implementing payment proxy

A system comprising:

• one or more processors associated with a payment service system, the one or more processors configured by executable instructions to cause the payment service system to perform operations comprising:
• receiving, by the one or more processors and from a first computing device of a first user, a request to associate a user-defined payment proxy with a financial account of the first user, wherein the user-defined payment proxy has a syntax comprising a symbol followed by a string of one or more characters comprising at least one letter, wherein the symbol and the string are concatenated such that the symbol appears immediately before the string;
• associating, by the one or more processors and in a database associated with the payment service system, the user-defined payment proxy with the financial account of the first user, the associating enabling at least in part the user-defined payment proxy to indicate the financial account of the first user;
• generating, by the one or more processors, content for a personalized webpage configured to receive input associated with a payment to the first user;
• generating, by the one or more processors, a uniform resource locator (URL) of the personalized webpage, wherein the URL includes the user-defined payment proxy;
• detecting, by the one or more processors, and in a first message associated with a second user, the URL;
• based at least on detecting the URL in the first message, causing, at least in part, the personalized webpage to be displayed by an application executing on a second computing device of the second user, the personalized webpage including an entry field configured to receive a payment amount to be transferred to the first user;
• receiving, by the one or more processors, via the entry field, the payment amount from the second user;
• based on identifying the financial account of the first user at least based on the user-defined payment proxy, causing a second message to be displayed on the first computing device of the first user, wherein the second message requests approval to deposit the payment amount to the financial account of the first user;
• responsive to receiving the approval, initiating, by the one or more processors, a transfer of the payment amount to the financial account of the first user;
• and
• responsive to completing the transfer, causing a third message to be displayed on the second computing device of the second user, wherein the third message provides confirmation of the transfer.

One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors of a payment service system, cause the payment service system to perform operations comprising:

• receiving, by the one or more processors of the payment service system and from a first computing device of a first user, a request to associate a user-defined payment proxy with a financial account of the first user, wherein the user-defined payment proxy has a syntax comprising a symbol followed by a string of one or more characters comprising at least one letter, wherein the symbol and the string are concatenated such that the symbol appears immediately before the string;
• associating, by the one or more processors and in a database associated with the payment service system, the user-defined payment proxy with the financial account of the first user, the associating enabling at least in part the user-defined payment proxy to indicate the financial account of the first user;
• generating, by the one or more processors, content for a personalized webpage configured to receive input associated with a payment to the first user;
• generating, by the one or more processors, a uniform resource locator (URL) of the personalized webpage, wherein the URL includes the user-defined payment proxy;
• detecting, by the one or more processors, and in a first message associated with a second user, the URL;
• based at least on detecting, by the one or more processors, the URL in the first message, causing, at least in part, the personalized webpage to be displayed by an application executing on a second computing device of the second user, the personalized webpage including an entry field configured to receive a payment amount to be transferred to the first user;
• receiving, by the one or more processors, via the entry field, the payment amount from the second user;
• based on identifying the financial account of the first user at least based on the user-defined payment proxy, causing, by the one or more processors, a second message to be displayed on the first computing device of the first user, wherein the second message requests approval to deposit the payment amount to the financial account of the first user;
• responsive to receiving the approval, initiating, by the one or more processors, a transfer of the payment amount to the financial account of the first user;
• and
• responsive to completing the transfer, causing, by the one or more processors, a third message to be displayed on the second computing device of the second user, wherein the third message provides confirmation of the transfer.