Intelligent virtualization of merchants

A method comprising:

• receiving, by a server computing device associated with a service provider, interaction data indicative of one or more interactions between one or more merchants and the service provider via a network, wherein the interaction data comprises transaction data;
• processing, by the server computing device, and based at least in part on the transaction data, payments for one or more transactions associated with the transaction data;
• accessing, by the server computing device and from a data store associated with the service provider, inventory data of a merchant of the one or more merchants;
• determining, by the server computing device and based at least in part on the interaction data and the inventory data, that the merchant is a candidate for conversion between different types of appointments, wherein the different types of appointments comprise in-person and virtual;
• identifying, by the server computing device, one or more appointments associated with the merchant;
• determining, by the server computing device, that an appointment of the one or more appointments is a first type of appointment, wherein the first type is one of in-person or virtual;
• causing, by the server computing device, presentation of a user interface on a customer device operable by a customer associated with the appointment, wherein the user interface includes a toggle switch, and wherein user input to the toggle switch comprises a request to convert the appointment from the first type of appointment to a second type of appointment, wherein the second type is a different one of in-person or virtual than the first type;
• and
• based at least in part on receiving an indication of the user input to the toggle switch, converting, by the server computing device, the appointment to the second type of appointment.

One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• receiving, by a server computing device associated with a service provider, interaction data indicative of one or more interactions between one or more merchants and the service provider via a network, wherein the interaction data comprises transaction data;
• processing, by the server computing device, and based at least in part on the transaction data, payments for one or more transactions associated with the transaction data;
• accessing, by the server computing device and from a data store associated with the service provider, inventory data of a merchant of the one or more merchants;
• determining, by the server computing device and based at least in part on the interaction data and the inventory data, that the merchant is a candidate for conversion between different types of appointments, wherein the different types of appointments comprise in-person and virtual;
• identifying, by the server computing device, one or more appointments associated with the merchant;
• determining, by the server computing device, that an appointment of the one or more appointments is a first type of appointment, wherein the first type is one of in-person or virtual;
• causing, by the server computing device, presentation of a user interface on a customer device operable by a customer associated with the appointment, wherein the user interface includes a toggle switch, and wherein user input to the toggle switch comprises a request to convert the appointment from the first type of appointment to a second type of appointment, wherein the second type is a different one of in-person or virtual than the first type;
• and
• based at least in part on receiving an indication of the user input to the toggle switch, converting, by the server computing device, the appointment to the second type of appointment.