Digital rights management for NFTs across search surfaces

A computer-implemented method for digital rights management, the method comprising:

• providing, by a computing system comprising one or more processors, a media content item for display, wherein the media content item is a digital resource associated with a non-fungible token, wherein the non-fungible token is documented on a blockchain, wherein the media content item comprises a content-specific identifier embedded within the media content item based on processing the media content item with a machine-learned augmentation model to generate augmented content item data, wherein embedded data of the content-specific identifier is indistinguishable to viewers of the media content item and identifiable via computer systems processing and rendering data, and wherein the content-specific identifier is a set of data that acts as a fingerprint for identifying the media content item and copies of the media content item throughout an internet;
• obtaining, by the computing system, input data from a user computing system, wherein the input data is descriptive of one or more inputs to interact with the media content item;
• obtaining, by the computing system, permission data associated with the media content item based on the input data, wherein the permission data is stored on the blockchain, and wherein the permission data is descriptive of one or more permissions associated with the media content item;
• and
• providing, by the computing system, a user interface element for display, wherein the user interface element comprises a notification, wherein the notification is descriptive of the one or more permissions associated with the media content item, wherein the notification provides one or more options for interacting with the media content item based on the permission data stored on the blockchain, wherein the one or more options are determined based on permission data comprising permissible actions associated with whether a third party is allowed to at least one of copy the media content item, republish the media content item, or share the media content item, wherein the user interface element comprises a pop-up interface element that provides permission information for display overlaid over a portion of a search results page.

One or more non-transitory computer-readable media that collectively store instructions that, when executed by one or more computing devices, cause the one or more computing devices to perform operations, the operations comprising:

• obtaining content item data from a user computing system, wherein the content item data is associated with a particular user;
• obtaining permission data associated with the content item data, wherein the permission data is descriptive of one or more permissions for interacting with the content item data;
• generating a content-specific identifier for the content item data, wherein the content-specific identifier comprises identification data that is specifically generated for the content item data;
• generating augmented content item data by embedding the content-specific identifier in the content item data, wherein generating the augmented content item data further comprises embedding the content-specific identifier within a media content item of the content item data based on processing the media content item with a machine-learned augmentation model to generate the augmented content item data, wherein the embedded data of the content-specific identifier is indistinguishable to viewers of the media content item and identifiable via computer systems processing and rendering data, and wherein the content-specific identifier is a set of data that acts as a fingerprint for identifying the media content item and copies of the media content item throughout an internet;
• generating non-fungible token data based on the permission data and the augmented content item data, wherein the non-fungible token data comprises the permission data, and wherein the non-fungible token data references the augmented content item data;
• registering the non-fungible token data with a blockchain;
• processing the non-fungible token data to generate index data associated with the non-fungible token data;
• storing the index data in a searchable database;
• obtaining a search query;
• determining, based on the index data in the searchable database, the content item data is responsive to the search query;
• providing the augmented content item data for display within a search results interface without providing copies of the media content item that are determined based on the embedded data of the content-specific identifier;
• and
• managing interactions with the augmented content item data in the search results interface based on accessing the non-fungible token data on the blockchain.