Automated categorization of groups in a social network

A system, comprising:

• one or more processors;
• and
• one or more storage devices storing instructions executable by the one or more processors to perform operations comprising:
• accessing content shared within a group in a social network application;
• processing the shared content with at least one machine learning model to determine one or more labels for the content shared within the group;
• determining one or more categories for the group based on the one or more labels for the content shared within the group;
• accessing matching criteria for a user of the social network application;
• generating a match between the user and the group based on the matching criteria for the user and the one or more categories for the group;
• supplying data indicative of the match to a client device of the user;
• receiving a match acceptance from the client device;
• and
• in response to receiving the match acceptance, providing the user access to the group in the social network application.

One or more non-transitory computer-readable storage media storing instructions executable by one or more processors to perform operations comprising:

• accessing content shared within a group in a social network application;
• processing the shared content with at least one machine learning model to determine one or more labels for the content shared within the group;
• determining one or more categories for the group based on the one or more labels for the content shared within the group;
• accessing matching criteria for a user of the social network application;
• generating a match between the user and the group based on the matching criteria for the user and the one or more categories for the group;
• supplying data indicative of the match to a client device of the user;
• receiving a match acceptance from the client device;
• and
• in response to receiving the match acceptance, providing the user access to the group in the social network application.