Service provider user accounts

A method to be performed by a computing system comprising a least one server, the method comprising:

• maintaining data representing multiple user accounts of a cloud service, the multiple user accounts registered with a media playback system comprising first playback devices connected to a first local area network and second playback devices connected to a second local area network;
• based on the maintained data, selecting, from among the multiple user accounts, a first user account for obtaining media content to be played back by the media playback system, wherein the multiple user accounts comprise a second user account;
• determining, via credentials associated with the first user account, media content from one or more streaming audio services that are accessible to the media playback system via the first user account, wherein the determined media content comprises at least one of (i) curated playlists associated with the first user account and (ii) custom playlists associated with the first user account;
• causing, via at least one network interface, a user device associated with the second user account to display, in a controller interface, media controls selectable to browse and select among the determined media content;
• receiving, via the at least one network interface, data representing a selection of a first media item via the media controls;
• and
• causing, via the at least one network interface, the first playback devices to play back the first media item.

At least one non-transitory computer-readable medium comprising program instructions that are executable by at least one processor such that a computing system comprising at least one server is configured to:

• maintain data representing multiple user accounts of a cloud service, the multiple user accounts registered with a media playback system comprising first playback devices connected to a first local area network and second playback devices connected to a second local area network;
• based on the maintained data, select, from among the multiple user accounts, a first user account for obtaining media content to be played back by the media playback system, wherein the multiple user accounts comprise a second user account;
• determine, via credentials associated with the first user account, media content from one or more streaming audio services that are accessible to the media playback system via the first user account, wherein the determined media content comprises at least one of (i) curated playlists associated with the first user account and (ii) custom playlists associated with the first user account;
• cause, via at least one network interface, a user device associated with the second user account to display, in a controller interface, media controls selectable to browse and select among the determined media content;
• receive, via the at least one network interface, data representing a selection of a first media item via the media controls;
• and
• cause, via the at least one network interface, the first playback devices to play back the first media item.