Using printed mail to retrieve consumer interest data

A system for using printed mail to retrieve consumer interest data, comprising:

• a printed mail piece comprising a scannable code;
• a mobile computing device comprising an image capturing device and configured to scan the scannable code and transmit a resource locator to a web server;
• a web server configured to receive the resource locator and to transmit to the mobile computing device a web page comprising consumer interest questions, the mobile computing device configured to display the web page comprising consumer interest questions and to receive from a consumer responses to the consumer interest questions,
• the web server configured to receive the consumer responses;
• a data center comprising first consumer interest data based on a consumer's subscriptions to printed mail pieces associated with a plurality of different brands, the data center configured to receive consumer interest data based on the consumer responses from the web server and to use the received consumer interest data to improve reliability scores associated with the first consumer interest data;
• a printer configured to print a second printed mail piece according to a direct mail campaign, the direct mail campaign omitting one or more consumers based on the improved reliability scores of the first consumer interest data;
• and
• a delivery service configured to send the second printed mail piece for postal delivery to a customer.

A computerized method of delivering printed mail pieces to a consumer, comprising:

• printing a direct mail piece having content for a brand, the direct mail piece having a scannable code;
• sending the direct mail piece out for postal delivery to a consumer;
• receiving consumer feedback on the content for the brand based on the consumer scanning the scannable code with a mobile computing device and sending the consumer feedback through the mobile computing device;
• removing the consumer from a subsequent direct mail campaign for the brand based on the received consumer feedback;
• and
• after receiving consumer feedback on the content for the brand, serving a list of consumer interest categories to the mobile computing device;
• and
• receiving second consumer feedback on the consumer interest categories at a server computer.