Illuminable badge assembly of motor vehicle

A motor vehicle, comprising:

• a badge assembly including a lens and a light source selectively activatable to direct light through the lens, wherein reflective material is arranged adjacent the lens;
• a sensor configured to generate a signal indicative of a level of ambient light;
• a controller configured to issue a command to activate the light source when the level of ambient light is less than an activation threshold, and to issue a command to deactivate the light source when the level of ambient light meets or exceeds the activation threshold;
• and
• a lamp assembly configured to function as a daytime running lamp,
• wherein, when the level of ambient light is less than the activation threshold and meets or exceeds a first sub-threshold, the controller is configured to command the light source to emit light at a first brightness level,
• wherein, when the level of ambient light is less than the activation threshold less than the first sub-threshold, and meets or exceeds a second sub-threshold the controller is configured to command the light source to emit light at a second brightness level greater than the first brightness level,
• wherein, when the level of ambient light is less than the activation threshold and is less than the second sub-threshold the controller is configured to command the light source to emit light at a third brightness level greater than the second brightness level, and
• wherein, when the level of ambient light is less than the activation threshold, the controller only issues commands based on the first and second sub-thresholds when the lamp assembly is not functioning as a daytime running lamp.