Force redistribution hindfoot shoe insert

A shoe insert device, comprising:

• a hindfoot insert portion comprising a proximal end, a distal end, a medial side extending between the proximal and distal ends, a lateral side extending between the proximal and distal ends, a top side and a bottom side,
• wherein the hindfoot insert portion is configured to be positioned within a shoe and extend beneath a hindfoot portion of a sole of a foot of a user within the shoe with the top side of the hindfoot insert portion facing the sole,
• wherein the hindfoot insert portion is resilient at least in a thickness direction extending between the top and bottom sides,
• wherein the hindfoot insert portion comprises:
• a fascia projection extending upwardly from the top surface positioned medially between the medial and lateral sides and being spaced distally from the proximal end;
• and
• a lateral projection extending at least one of upwardly from the top surface and downwardly from the bottom surface positioned proximate to the lateral side and distal to the fascia projection wherein the lateral projection extends medially from the rim member,
• wherein the hindfoot insert portion further comprises a peripheral rim member that extends upwardly from the top surface and along the medial side, proximal end and lateral side, and
• wherein the lateral projection extends medially from the rim member.

A method of configuring a shoe, comprising:

• providing hindfoot shoe insert device comprising a proximal end, a distal end, a medial side extending between the proximal and distal ends, a lateral side extending between the proximal and distal ends, a top side and a bottom side,
• wherein the hindfoot shoe insert device is configured to be positioned within a shoe and extend beneath at least a hindfoot portion of a sole of a foot of a user within the shoe with the top side of the hindfoot shoe insert device facing the sole,
• wherein the hindfoot shoe insert device is resilient at least in a thickness direction extending between the top and bottom sides, and
• wherein the hindfoot shoe insert device comprises a hindfoot portion comprising:
• a fascia projection extending upwardly from the top surface positioned medially between the medial and lateral sides and being spaced distally from the proximal end;
• and
• a lateral projection extending of upwardly from the top surface positioned proximate to the lateral side and distal to the fascia projection.

A method of adjusting a shoe's foot support profile, comprising:

• positioning a hindfoot shoe insert device within a hindfoot area of a shoe such that the hindfoot shoe insert device is positioned beneath at least a hindfoot portion of a sole of a foot of a user within the shoe with a top side of the hindfoot shoe insert device facing the sole,
• wherein the hindfoot shoe insert device comprises a proximal end, a distal end, a medial side extending between the proximal and distal ends, a lateral side extending between the proximal and distal ends, a bottom side and the top side,
• wherein the hindfoot shoe insert device is resilient at least in a thickness direction extending between the top and bottom sides, and
• wherein the hindfoot shoe insert device comprises a hindfoot portion comprising:
• a fascia projection extending upwardly from the top surface positioned medially between the medial and lateral sides and being spaced distally from the proximal end;
• and
• a lateral projection extending of upwardly from the top surface positioned proximate to the lateral side and distal to the fascia projection.