Systems and methods for automating media optimization using call analytics

A method for automating media optimization for communication system providers using call analytics, the method comprising:

• monitoring by a data linking engine activity of a user accessing an online platform of the communication system provider whereby the user is exposed to a media experience hosted on the online platform in an attempt by the user to complete an order for services providable by the communication system provider;
• receiving by the communication system provider a telephone call made by a caller to a call center of the communication system provider, the call being associated with the order;
• determining by the data linking engine that an identity of the user accessing the online platform is the same as an identity of the caller based on at least one of a deterministic analysis implemented by a deterministic analysis module and a probabilistic analysis implemented by a probabilistic analysis module and using information sourced from both the monitored activity of the user accessing the online platform and the telephone call made by the caller;
• determining by the data linking engine a completion of the order by the user for the services providable by the communication system provider;
• and
• providing by a call analytics engine feedback data to at least one of the communication system providers and a third-party enterprise, the feedback data containing the identity of the user and a confirmation of the completion of the order by the user for the services providable by the communication system provider.

A method for automating media optimization for communication system providers using call analytics, the method comprising:

• monitoring by a data linking engine activity of a user accessing an online platform of a communication system provider whereby the user is exposed to a media experience hosted on the online platform in an attempt by the user to complete an order for services providable by the communication system provider;
• extracting by the data linking engine first contextual information from the monitored activity of the user accessing the online platform;
• receiving by the communication system provider a telephone call made by a caller to a call center of the communication system provider, the call being associated with an offer;
• extracting by a call analytics engine second contextual information from the telephone call made by the caller;
• and
• determining by a data linking engine that an identity of the user accessing the online platform is the same as an identity of the caller based on a probabilistic analysis implemented by a probabilistic analysis module which probabilistically matches the first contextual information extracted from the monitored activity of the user accessing the online platform with the second contextual information extracted from the telephone call made by the caller to the communication system provider.