Location based content system for mobile applications

A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions, that when executed by a processor associated with a computing device, performs a method comprising:

• receiving, in an inbox of a user, a message, the message comprising content;
• analyzing the message, and based on the analysis, identifying an entity type, from a plurality of different entity types;
• determining, from a plurality of extraction rules associated with the plurality of different entity types, an extraction rule corresponding to the message using the identified entity type;
• extracting, by applying the extraction rule determined based on the analysis of the message, at least a portion of the content from the message;
• identifying a location of the user;
• making a determination that the user is proximate to a location corresponding to the message;
• and
• causing display of the extracted message content in response to the determination.

A computing device comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising:
• receiving logic executed by the processor for receiving, in an inbox of a user, a message, the message comprising content;
• analyzing logic executed by the processor for analyzing the message, and based on the analysis, identifying an entity type, from a plurality of different entity types;
• determining logic executed by the processor for determining, from a plurality of extraction rules associated with the plurality of different entity types, an extraction rule corresponding to the message using the identified entity type;
• extracting logic executed by the processor for extracting by applying the extraction rule determined based on the analysis of the message, at least a portion of the content from the message;
• identifying logic executed by the processor for identifying a location of the user;
• making logic executed by the processor for making a determination that the user is proximate to a location corresponding to the message;
• and
• causing logic executed by the processor for causing display of the extracted message content in response to the determination.