System and method for providing privacy-law compliant consumer-patient information for target online marketing

A system comprising:

• one or more processors;
• and
• one or more non-transitory computer-readable media storing computing instructions that, when run on the one or more processors, cause the one or more processors to perform:
• receiving, via a computer network, a marketing campaign audience segment file for an online marketing campaign in one or more target geographic areas, wherein the marketing campaign audience segment file is anonymized and includes a respective target area identifier for bijectively identifying each of the one or more target geographic areas where anonymous patients reside, and the marketing campaign audience segment file does not include any personal identifiable information for the anonymous patients;
• generating a secure link between households in the one or more target geographic areas and marketing campaign audience internet address data based on the marketing campaign audience segment file, comprising:
• determining a respective household street address for each of respective target households in each of the one or more target geographic areas;
• determining, using a hashing or encryption algorithm, an anonymized respective household identifier bijectively identifying the respective household street address, wherein the anonymized respective household identifier is hashed or encrypted, and wherein the anonymized respective household identifier uniquely identifies the respective household street address;
• and
• determining a respective household internet address corresponding to the respective household street address based on online website impression logs provided, via the computer network, by one or more online media servers, wherein the online website impression logs include internet addresses, timestamp data, and device identifiers, by:
• receiving, via the computer network, the respective household internet address associated with the anonymized respective household identifier from an internet address resolution server configured to provide the respective household internet address determined based on the online website impression logs, wherein the internet address resolution server analyzes the online website impression logs to determine the respective household internet address associated with the anonymized respective household identifier from at least one log of the online website impression logs;
• and
• transmitting, via the computer network, the marketing campaign audience internet address data to an online campaign server for executing the online marketing campaign.