Coordination and management of digital asset endorsements

A method for use by a system including a hardware processor and a system memory storing a software code, the method comprising:

• receiving, by the software code executed by the hardware processor, a request to track exercises of one or more rights associated with an endorsed digital asset produced by adding an endorsement in the form of a cryptographically unique identifier to an existing digital asset using a private key of an endorser of the endorsed digital asset;
• obtaining the endorsed digital asset, by the software code executed by the hardware processor, the cryptographically unique identifier being at least one of a digital representation of a trademark, a logo, or a brand, the cryptographically unique identifier referencing a public key corresponding to the private key, the public key associated with a public persona of the endorser, wherein authenticity of the cryptographically unique identifier is verifiable using the public persona of the endorser;
• obtaining, by the software code executed by the hardware processor, the public key referenced by the cryptographically unique identifier;
• verifying, by the software code executed by the hardware processor and using a block chain and the public key referenced by the cryptographically unique identifier, a present ownership of the endorsed digital asset;
• tracking, by the software code executed by the hardware processor, in response to verifying, each of the exercises of the one or more rights associated with the endorsed digital asset;
• identifying, by the software code executed by the hardware processor based on a smart contract governing the exercises of the one or more rights associated with the endorsed digital asset, a respective fee for each of the tracked exercises of the one or more rights associated with the endorsed digital asset;
• and
• collecting, by the software code executed by the hardware processor based on the smart contract, the respective fee for each of the tracked exercises of the one or more rights associated with the endorsed digital asset.

A computer-readable non-transitory storage medium having stored thereon a software code, which when executed by a hardware processor, instantiates a method comprising:

• receiving a request to track exercises of one or more rights associated with an endorsed digital asset produced by adding an endorsement in the form of a cryptographically unique identifier to an existing digital asset using a private key of an endorser of the endorsed digital asset;
• obtaining the endorsed digital asset, the cryptographically unique identifier being at least one of a digital representation of a trademark, a logo, or a brand, the cryptographically unique identifier referencing a public key corresponding to the private key, the public key associated with a public persona of the endorser, wherein authenticity of the cryptographically unique identifier is verifiable using the public persona of the endorser;
• obtain the public key referenced by the cryptographically unique identifier;
• verifying, using a block chain and the public key referenced by the cryptographically unique identifier, a present ownership of the endorsed digital asset;
• tracking, in response to verifying, each of the exercises of the one or more rights associated with the endorsed digital asset;
• identifying, based on a smart contract governing the exercises of the one or more rights associated with the endorsed digital asset, a respective fee for each of the tracked exercises of the one or more rights associated with the endorsed digital asset;
• and
• collecting the respective fee for each of the tracked exercises of the one or more rights associated with the endorsed digital asset.