Methods and apparatus to identify media presentations by analyzing network traffic
OwnerJoseph Kerkesinventor
Life of this patent
Estimating the term…
Abstract
Methods, apparatus, systems, and articles of manufacture are disclosed herein to identify media presentation by analyzing network traffic. Example instructions cause a machine to generate a traffic profile to reduce a computational burden of identifying streaming media being presented on a media presentation device, the traffic profile including first network traffic data indicative of the streaming media; obtain the traffic profile and second network traffic data corresponding to the streaming media; and generate, in response to a score for the second network traffic data meeting a threshold of similarity, a network traffic analysis report identifying the streaming media being presented on the media presentation device.
Claims20
A non-transitory computer-readable storage medium, having stored thereon machine-readable instructions that, when executed by at least one processor, cause performance of operations comprising:
- collecting, by a network meter located at a media exposure measurement location, network traffic data on a local area network of the media exposure measurement location while a streaming device located at the media exposure measurement location is accessing media from the Internet and providing the media to a television for presentation, wherein the network meter is separate from a router located at the media exposure measurement location, and wherein the network meter, the streaming device, and the router are connected to the local area network;
- filtering the network traffic data to identify network traffic data entries that are related to the media;
- and
- generating a profile for the media based on the identified network traffic data entries that are related to the media.
A method performed by a computing system comprising at least one processor and memory, the method comprising:
- collecting, by a network meter located at a media exposure measurement location, network traffic data on a local area network of the media exposure measurement location while a streaming device located at the media exposure measurement location is accessing media from the Internet and providing the media to a television for presentation, wherein the network meter is separate from a router located at the media exposure measurement location, and wherein the network meter, the streaming device, and the router are connected to the local area network;
- filtering the network traffic data to identify network traffic data entries that are related to the media;
- and
- generating a profile for the media based on the identified network traffic data entries that are related to the media.
A computing system comprising:
- at least one processor;
- and
- memory having stored thereon machine-readable instructions that, when executed by the at least one processor, cause performance of operations comprising:
- collecting, by a network meter located at a media exposure measurement location, network traffic data on a local area network of the media exposure measurement location while a streaming device located at the media exposure measurement location is accessing media from the Internet and providing the media to a television for presentation, wherein the network meter is separate from a router located at the media exposure measurement location, and wherein the network meter, the streaming device, and the router are connected to the local area network;
- filtering the network traffic data to identify network traffic data entries that are related to the media;
- and
- generating a profile for the media based on the identified network traffic data entries that are related to the media.
Dependencies are inferred from the claim text.