Methods and apparatus to determine media exposure of a panelist
AssigneeThe Nielsen Company (US), LLC
InventorsJeremey M. Davis, Nicholas Mannion
Life of this patent
Estimating the term…
Abstract
Methods, apparatus, systems and articles of manufacture to determine media exposure of a panelist are disclosed. An example apparatus include memory; computer readable instructions; and processor circuitry to execute the computer readable instructions to: determine an anonymized identifier from media monitoring data corresponding to a personal people meter of a panelist; filter anonymized census data from a plurality of media devices based on the anonymized identifier; when second media data different than first media data is included in the media monitoring data during a same time duration, tag the time duration as corresponding to multiple media exposure; and credit exposure to media for the panelist based on the tag.
Claims20
A computing system comprising a processor and a memory, the computing system configured to perform a set of operations comprising:
- determining an identifier from media monitoring data corresponding to a meter of a panelist;
- filtering anonymized census data from a plurality of media devices based on the identifier;
- determining that the filtered anonymized census data includes first media data that is not included in the media monitoring data;
- based on determining that the filtered anonymized census data includes the first media data that is not included in the media monitoring data, combining the first media data with the media monitoring data;
- and
- crediting exposure to media for the panelist based on the first media data and the media monitoring data.
A method comprising:
- determining, by a computing system, an identifier from media monitoring data corresponding to a meter of a panelist;
- filtering, by the computing system, anonymized census data from a plurality of media devices based on the identifier;
- determining, by the computing system, that the filtered anonymized census data includes first media data that is not included in the media monitoring data;
- based on determining that the filtered anonymized census data includes the first media data that is not included in the media monitoring data, combining, by the computing system, the first media data with the media monitoring data;
- and
- crediting exposure to media for the panelist based on the first media data and the media monitoring data.
A non-transitory computer-readable medium having stored therein instructions that, when executed by a computing system, cause the computing system to perform a set of operations comprising:
- determining an identifier from media monitoring data corresponding to a meter of a panelist;
- filtering anonymized census data from a plurality of media devices based on the identifier;
- determining that the filtered anonymized census data includes first media data that is not included in the media monitoring data;
- based on determining that the filtered anonymized census data includes the first media data that is not included in the media monitoring data, combining the first media data with the media monitoring data;
- and
- crediting exposure to media for the panelist based on the first media data and the media monitoring data.
Dependencies are inferred from the claim text.