Just in time content conditioning

A non-transitory computer-readable medium storing instructions that, when executed, cause:

• receiving, at a device, a manifest that identifies a content fragment associated with a content asset;
• receiving, at the device, information associated with secondary content, wherein the information identifies a location in the content asset to insert the secondary content, and wherein the location falls within a duration of the content fragment;
• determining to delete a portion of the content fragment;
• generating information that identifies a modified content fragment based on the location for insertion of the secondary content within the duration of the content fragment and the deleted portion of the content fragment;
• forwarding, from the device, the information;
• and
• receiving, at the device, and based on the forwarded information, a modified content asset.

A device comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the device to:
• receive a manifest that identifies a content fragment associated with a content asset;
• receive information associated with secondary content, wherein the information identifies a location in the content asset to insert the secondary content, and wherein the location falls within a duration of the content fragment;
• determining to delete a portion of the content fragment;
• generate information that identifies a modified content fragment based on the location for insertion of the secondary content within the duration of the content fragment and the deleted portion of the content fragment;
• forward the information;
• and
• receive, based on the forwarded information, a modified content asset.

A system comprising:

• a content server;
• and
• a device configured to:
• receive, from the content server, a manifest that identifies a content fragment associated with a content asset;
• receive information associated with secondary content, wherein the information identifies a location in the content asset to insert the secondary content, and wherein the location falls within a duration of the content fragment;
• determine to delete a portion of the content fragment;
• generate information that identifies a modified content fragment based on the location for insertion of the secondary content within the duration of the content fragment and the deleted portion of the content fragment;
• forward, to the content server, the information;
• and
• receive, from the content server, and based on the forwarded information, a modified content asset.