Assistance controlling apparatus, assistance controlling method, and computer-readable storage medium

An assistance controlling method comprising:

• acquiring identification information and location information of a user terminal associated with a user;
• acquiring recognition information and location information of a moving object acquired by analyzing an image of the moving object acquired by an image capturing apparatus;
• when the location information of the user terminal and the location information of the moving object match, performing control of storing the recognition information of the moving object in association with the identification information of the user terminal;
• and
• performing control related to assistance for a traffic participant based on the identification information of the user terminal and the recognition information of the moving object that are stored in association with each other by the performing the control for storing.

A non-transitory computer-readable storage medium having stored thereon a program, wherein the program causes a computer to function as:

• a first acquiring unit which acquires identification information and location information of a user terminal associated with a user;
• a second acquiring unit which acquires recognition information and location information of a moving object acquired by analyzing an image of the moving object acquired by an image capturing apparatus;
• a storage controlling unit which performs control for storing the recognition information of the moving object acquired by the second acquiring unit in association with the identification information of the user terminal acquired by the first acquiring unit when the location information of the user terminal acquired by the first acquiring unit and the location information of the moving object acquired by the second acquiring unit match;
• and
• an assistance controlling unit which performs control related to assistance for a traffic participant based on the identification information of the user terminal and the recognition information of the moving object that are stored in association with each other under the control of the storage controlling unit.