Virtual live-streaming control method and apparatus

A computing device, comprising:

• a memory and a processor;
• wherein the memory is configured to store computer executable instructions, and the processor is configured to execute the computer executable instructions, the processor, when executing the computer executable instructions, is configured to:
• set up a virtual character to perform information broadcasting of first type information and second type information related to a live-streaming theme in a live-streaming room, wherein the first type information has a knowledge attribute, and the second type information has a transaction attribute;
• drive the virtual character to broadcast at least one piece of the first type information and the second type information following a broadcast order according to a preset broadcast rule;
• acquire a pre-generated material to be broadcast corresponding to the first type information and a transaction link of a target object associated with the second type information;
• display the material to be broadcast in the live-streaming room when the virtual character broadcasts the first type information;
• and
• display the transaction link in the live-streaming room when the virtual character broadcasts the second type information, wherein, in a case that a user is detected to click on the transaction link, the live-streaming room jumps to a transaction interface of an object transaction platform.

A non-transitory computer-readable storage medium, wherein the computer-readable memory medium stores computer executable instructions, a processor, when executing the computer executable instructions, is configured to:

• set up a virtual character to perform information broadcasting of first type information and second type information related to a live-streaming theme in a live-streaming room, wherein the first type information has a knowledge attribute, and the second type information has a transaction attribute;
• drive the virtual character to broadcast at least one piece of the first type information and the second type information following a broadcast order according to a preset broadcast rule;
• acquire a pre-generated material to be broadcast corresponding to the first type information and a transaction link of a target object associated with the second type information;
• display the material to be broadcast in the live-streaming room when the virtual character broadcasts the first type information;
• and
• display the transaction link in the live-streaming room when the virtual character broadcasts the second type information, wherein, in a case that a user is detected to click on the transaction link, the live-streaming room jumps to a transaction interface of an object transaction platform.