Method and apparatus for facilitating merchant self service with respect to financing and content support for marketing events

An apparatus for facilitating merchant self-service assistance to financing and content support for a marketing event, the apparatus comprising processing circuitry configured to:

• send instructions to a user device of a merchant to cause the user device of the merchant to generate an event questionnaire, the event questionnaire including a series of entry consoles or selectors via which the merchant is able to enter context information regarding content to support the marketing event;
• receive a request from the merchant for approval for financing and the content to support the marketing event, wherein the request includes financial constraints associated with customer financing support;
• receive context information from input provided by the merchant to the event questionnaire, wherein the context information comprises web architecture information;
• define a plurality of scenarios based on the context information, each of the scenarios being executable as the marketing event within a range of dates selected by the merchant via the event questionnaire;
• determine whether to approve the merchant based on comparing information provided in the request to approval standards;
• employ a convolutional neural network trained on time series financial data to project a sales impact of each of the scenarios;
• send the projected sales impact of the each of the scenarios to be displayed at the user device of the merchant;
• identify, based on the received context information, a tool kit to enable the merchant to define a portion of the requested content to support the marketing event in a format supported by the web architecture;
• receive a selection of one of the scenarios;
• and
• responsive to approval of the merchant, send the identified tool kit to the user device of the merchant to enable the merchant to define the portion of the requested content to support the marketing event.