Methods, systems, and media for inhibiting the transmission of media content based on frequency and exposure measurements

A system for presenting content, the system comprising:

• a memory;
• and
• a hardware processor that, when executing computer executable instructions stored in the memory, is configured to:
• receive consumption information of a plurality of content items associated with a plurality of viewers, wherein each of the plurality of content items is associated with browser code that transmits the consumption information associated with a browser application to the server device;
• determine, from the consumption information, an exposure frequency for each viewer of the plurality of viewers, an exposure time of at least a subset of the plurality of content items provided to each viewer of the plurality of viewers, and a lift for each viewer of the plurality of viewers;
• receive, from a user device, a cookie sync pixel that includes a request parameter that is set to a redirection URL associated with the server device and a cookie macro to a corresponding cookie value prior to redirection to the server device using the redirection URL;
• transmit a cookie sync request to the user device that redirects the corresponding cookie value to the server device;
• generate, based on the cookie sync request, a first heatmap that shows a distribution of the plurality of viewers in bins of exposure frequencies and exposure times to determine a threshold exposure frequency and a threshold exposure time to achieve an optimal lift based on the exposure frequency, the exposure time, and the lift;
• and
• automatically determine whether a content provider should present a content item to the user device based on the generated first heatmap.

A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a hardware processor, cause the hardware processor to perform a method for presenting content, the method comprising:

• receiving consumption information of a plurality of content items associated with a plurality of viewers, wherein each of the plurality of content items is associated with browser code that transmits the consumption information associated with a browser application to a server device;
• determining, from the consumption information, an exposure frequency for each viewer of the plurality of viewers, an exposure time of at least a subset of the plurality of content items provided to each viewer of the plurality of viewers, and a lift for each viewer of the plurality of viewers;
• receiving, from a user device on which the browser application is executing, a cookie sync pixel that includes a request parameter that is set to a redirection URL associated with a server device and a cookie macro to a corresponding cookie value prior to redirection to the server device using the redirection URL;
• transmitting a cookie sync request to the user device that redirects the corresponding cookie value to the server device;
• generating, based on the cookie sync request, a first heatmap that shows a distribution of the plurality of viewers in bins of exposure frequencies and exposure times to determine a threshold exposure frequency and a threshold exposure time to achieve an optimal lift based on the exposure frequency, the exposure time, and the lift;
• and
• automatically determining whether a content provider should present a content item to the user device based on the generated first heatmap.