Customization of targeted media content
AssigneeRoku, Inc.
InventorsAlexander P. Hill, Snehal Karia
Life of this patent
Estimating the term…
Abstract
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for processing, understanding, and defining media content. An example process can include receiving, from a media device, a user input indicative of a preferred level of exposure to targeted media content; configuring, based on the user input, one or more playback settings associated with a media content item to accommodate a customized amount of the targeted media content during playback of the media content item; and sending, to the media device, the media content item and the customized amount of the targeted media content.
Claims18
A system comprising:
- one or more memories;
- and
- at least one processor coupled to at least one of the one or more memories and configured to perform operations comprising:
- receive, from a media device, a user input indicative of a preferred level of exposure to targeted media content;
- configure, based on the user input, one or more playback settings associated with a media content item to accommodate a customized amount of the targeted media content during playback of the media content item, wherein to configure the one or more playback settings the at least one processor is further configured to:
- unpackage the media content item to identify a plurality of media content assets;
- identify at least a portion of the plurality of media content assets that are associated with targeted media content;
- and
- modify the portion of the plurality of media content assets that are associated with the targeted media content to accommodate the customized amount of the targeted media content;
- and
- send, to the media device, the media content item and the customized amount of the targeted media content.
A computer-implemented method for processing media content, the computer-implemented method comprising:
- receiving, from a media device, a user input indicative of a preferred level of exposure to targeted media content;
- configuring, based on the user input, one or more playback settings associated with a media content item to accommodate a customized amount of the targeted media content during playback of the media content item, wherein configuring the one or more playback settings further comprises:
- unpackaging the media content item to identify a plurality of media content assets;
- identifying at least a portion of the plurality of media content assets that are associated with targeted media content;
- and
- modifying the portion of the plurality of media content assets that are associated with the targeted media content to accommodate the customized amount of the targeted media content;
- and
- sending, to the media device, the media content item and the customized amount of the targeted media content.
A non-transitory computer-readable medium having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:
- receive, from a media device, a user input indicative of a preferred level of exposure to targeted media content;
- configure, based on the user input, one or more playback settings associated with a media content item to accommodate a customized amount of the targeted media content during playback of the media content item, wherein to configure the one or more playback settings the instructions further cause the at least one computing device to:
- unpackage the media content item to identify a plurality of media content assets;
- identify at least a portion of the plurality of media content assets that are associated with targeted media content;
- and
- modify the portion of the plurality of media content assets that are associated with the targeted media content to accommodate the customized amount of the targeted media content;
- and
- send, to the media device, the media content item and the customized amount of the targeted media content.
Dependencies are inferred from the claim text.