US 12,579,514 B1Granted

Digital closet system with trade-in functionality

AssigneeThe RealReal, Inc.

InventorsNicole Eugenie Oncina Bernstein, Pratik Mohan Ramdasi, Eileen Guan, Molly Elizabeth Mann, Tomas Alori Sorhuet, Federico Zaiter Trinidad, Agostina Juliana Larrazabal, Lara Yan, Beatrice Lynes, Soledad Rivas, Gaston Rodriguez, Juan Pablo Gonzalez Rivero

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Abstract

An electronic commerce platform application server comprises a digital closet application, a sell-to-buy application, and a machine learning system. The digital closet application allows users to efficiently digitize and virtually store their physical items. The digital closet application receives sensor data, such as an image or point cloud data, and detects the item and predicted sale value using a machine learning system. Digital closet items are viewed and managed via a digital closet interface, which provides images, attributes, and descriptive information of each item. The digital closet interface is dynamically updated to present marketplace insights to users based on their items and optimal sale periods based on triggers, upcoming events, and configurable thresholds. The sell-to-buy application allows a user to trade-in one or more items in exchange for credit towards a new item available on the electronic commerce platform and utilizes user interaction information to prompt trade-ins during optimal times.

Claims16

Dependent claims

A method comprising:

receiving, by a digital closet application, sensor data of an item from a device of a user via a guided capture interface, wherein the sensor data comprises image data of the item;
controlling, by the digital closet application, a capture function of the guided capture interface by:
analyzing, in real time, the image data to determine a position and orientation of the item relative to a guide boundary depicted within the guided capture interface;
in response to detecting that the position and orientation of the item is not aligned within the guide boundary, generating real-time guidance cues in the guided capture interface that prompt the user to reposition the item, wherein the capture function remains disabled while the position and orientation is not aligned;
and
in response to detecting the position and orientation is aligned within the guide boundary, enabling the capture function by causing a capture button to be displayed within the guided capture interface;
and,
capturing the image data of the item aligned within the guide boundary in response to selection of the capture button;
identifying the item from the captured image data of the item using a machine learning system;
predicting sale value information of the item based on historical pricing information of an electronic commerce platform;
storing a digital closet item associated with the user, wherein the digital closet item is a digital representation of the item and includes the predicted sale value information;
providing a digital closet interface that dynamically presents one or more digital closet items of the user on the device, wherein the digital closet interface presents marketplace insights to the user;
detecting user interest of inventory available on the electronic commerce platform based on clickstream data indicating interaction between the user and the electronic commerce platform:
predicting trade-in value of one or more digital closet items stored in a digital closet of the user based on the historical pricing information of the electronic commerce platform;
and
prompting the user to trade-in the one or more digital closet items based on the trade-in value.

13 more elements

A system comprising:

a storage system;
and
a processor configured to execute a digital closet application, wherein the digital closet application is configured to:
receive sensor data of an item from a device of a user, the sensor data comprising image data of the item;
control a capture function of a guided capture interface by:
analyzing the image data to determine a position and orientation of the item relative to a guide boundary depicted within the guided capture interface;
in response to detecting that the position and orientation of the item is not aligned within the guide boundary, generating real-time guidance cues in the guided capture interface that prompt the user to reposition the item, wherein the capture function remains disabled while the position and orientation is not aligned;
and
in response to detecting the position and orientation is aligned within the guide boundary, enabling the capture function by causing a capture button to be displayed within the guided capture interface;
and,
capturing the image data of the item aligned within the guide boundary in response to selection of the capture button;
identify the item from the captured image data of the item;
store a digital closet item associated with the user that is a digital representation of the item;
predict sale value information of the item based on historical pricing information;
provide a digital closet interface, wherein the digital closet interface dynamically presents one or more digital closet items of the user on the device;
detect user interest of inventory available on an electronic commerce platform based on clickstream data indicating interaction between the user and the electronic commerce platform;
predict trade-in value of one or more digital closet items stored in a digital closet of the user based on the historical pricing information;
and
prompt the user to trade-in the one or more digital closet items based on the trade-in value in purchase of the inventory.

16 more elements

A system comprising:

memory;
and
a means for:
receiving sensor data of an item from a device of a user, the sensor data comprising image data of the item;
controlling a capture function of a guided capture interface by:
analyzing the image data to determine a position and orientation of the item relative to a guide boundary depicted within the guided capture interface;
in response to detecting that the position and orientation of the item is not aligned within the guide boundary, generating real-time guidance cues in the guided capture interface that prompt the user to reposition the item, wherein the capture function remains disabled while the position and orientation is not aligned;
and
in response to detecting the position and orientation is aligned within the guide boundary, enabling the capture function by causing a capture button to be displayed within the guided capture interface;
and,
capturing the image data of the item aligned within the guide boundary in response to selection of the capture button;
identifying the item from the captured image data of the item;
predicting sale value information of the item based on historical pricing information of an electronic commerce platform;
storing a digital closet item associated with the user that is a digital representation of the item,
providing a digital closet interface, wherein the digital closet interface dynamically presents one or more digital closet items of the user on the device;
detecting user interest of inventory available on the electronic commerce platform based on clickstream data indicating interaction between the user and the electronic commerce platform:
predicting trade-in value of one or more digital closet items stored in a digital closet of the user based on the historical pricing information of the electronic commerce platform;
and
prompting the user to trade-in the one or more digital closet items based on the trade-in value in purchase of the inventory.

16 more elements

Dependencies are inferred from the claim text.