Cleaning cycle for white laundry items

A laundry washing machine comprising:

• a cabinet;
• a tub mounted within the cabinet;
• a drum rotatably mounted within the tub;
• a drum motor configured to rotate the drum;
• a water supply;
• a valve selectively openable to direct water from the water supply to the tub;
• a heater;
• a user interface configured to receive a laundry cycle selection;
• and
• a control system comprising a processor and a memory storing operating instructions in a non-volatile memory, the operating instructions comprising instructions to:
• receive the laundry cycle selection from the user interface;
• identify the laundry cycle selection from a plurality of laundry cycle selection options including at least a normal laundry cycle and a whites laundry cycle;
• upon receiving a selection of the normal laundry cycle, automatically execute a predefined normal laundry cycle program comprising respective default instructions for:
• opening the valve one or more times to fill the drum to a preset normal maintenance phase liquid level stored in the memory, and
• operating the drum motor during a normal maintenance phase to cyclically rotate the drum according to a preset normal cycle drum rotating schedule;
• and
• upon receiving a selection of the whites laundry cycle, automatically execute a predefined whites laundry cycle program comprising respective default instructions for:
• opening the valve one or more times to fill the drum to a preset whites maintenance phase liquid level stored in the memory, and
• operating the drum motor during a whites maintenance phase to cyclically rotate the drum according to a preset whites cycle drum rotating schedule,
• wherein the preset whites maintenance phase liquid level is equal to or less than the preset normal maintenance phase liquid level.