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US 12,572,953 B2Granted
Customer data verification in management and determination of user identity using identity graphs
AssigneeTarget Brands, Inc.
InventorsBrenda Maas, Abhishek Srivastava, Jill Lemmerman, Kristina Taylor
Life of this patent
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Abstract
A user identity management platform is provided that manages user identity for an enterprise, such as a retail enterprise. In particular, a specific identity graph structure is provided that allows for flexible management and selection of user account information depending on the context in which that user account information is to be used. Confidence scores may be maintained for nodes and edges and probabilistic techniques associated with account activity may be used to improve confidence of association among nodes within a cluster representing a unique user.
Claims16
A method of verifying customer data for inclusion in a customer identity graph, the method being performed by a customer identity management platform of a retail enterprise, the method comprising:
- obtaining transaction data associated with a third party payment card of a customer used in a transaction at a location of a retail enterprise, the transaction data including transaction attributes including at least a customer name, an account identifier of the third party payment card, and the location of the retail enterprise at which the transaction occurred;
- submitting at least a portion of the transaction data to a third party service after completion of a transaction represented by the transaction data, wherein the third party service is external to the retail enterprise, and wherein submitting a portion of the transaction data includes deidentifying the transaction data associated with the third party payment card;
- receiving, from the third party service, a plurality of potential customer contact information data sets of the customer, in response to submitting the at least a portion of the transaction data to the third party service, the plurality of potential customer contact information data sets including customer addresses, emails, and phone numbers;
- identifying, within the customer identity graph maintained by the identity management platform, a plurality of user profile nodes corresponding to the plurality of potential customer contact information data sets of the customer, the customer identity graph including a plurality of user clusters, each user cluster being associated with a different customer and including one or more user profile nodes, each of the one or more user profile nodes being associated with a customer account of the customer, wherein the identity management platform further includes a random forest classifier model trained using transaction data and account to transaction correlations representing pairs of known correlated nodes or pairs of known non-correlated nodes;
- comparing, via the random forest classifier model, the transaction data to other transaction data associated with the plurality of profile nodes, wherein the identity management platform further includes the random forest classifier model;
- generating, via the classifier model, based on the comparison, a probability score, the probability score representing a likelihood of correlation between the transaction data and transaction data of a corresponding one of the plurality of user profile nodes;
- identifying, based on the probability score generated by the classifier model, a matching user profile node from among the plurality of user profile nodes based on a similarity of the transaction data;
- and
- associating the transaction data with the matching user profile node based on the probability score, wherein associating the transaction data with the matching user profile node further comprises at least one of updating an existing edge confidence, creating a new edge, or removing an existing edge to improve the accuracy and completeness of the customer identity graph,
- wherein updating the existing edge confidence includes adjusting a strength of association between the matching user profile node to one or more user profile nodes within the customer identity graph,
- wherein creating the new edge includes, in response to determining that the probability score is above an upper identity edge threshold, creating the new edge between the matching user profile node and one or more user profile nodes within the customer identity graph, and
- wherein removing the existing edge includes, in response to determining that a probability score is below a lower identity edge threshold, removing the existing edge between the matching user profile node and one or more user profile nodes within the customer identity graph;
- receiving a request for a customer identity of the customer, the request comprising attributes of the customer and a desired identity confidence;
- in response to receiving the request, determining a user cluster from among the plurality of user clusters corresponding to the customer identity;
- and
- identifying the user profile nodes associated with the user cluster node based on the received attributes and the desired identity confidence, wherein identifying the user profile nodes further comprises identifying one or more customer accounts associated with the user profile nodes within the determined user cluster that satisfy the desired identity confidence based on a node confidence of the user profile nodes corresponding to the one or more customer accounts;
- and
- providing an identification of the one or more customer accounts identified by the user profile nodes within the determined user cluster.
15 more elements
A customer identity management platform used within a retail enterprise, the customer identity management platform comprising:
- a computing system comprising a memory and a processor, the memory storing instructions which, when executed by the processor, cause the computing system to perform:
- obtaining transaction data associated with a third party payment card of a customer used in a transaction at a location of a retail enterprise location, the transaction data including transaction attributes including at least a customer name, an account identifier of the third party payment card, and the location of the retail enterprise at which the transaction occurred;
- submitting at least a portion of the transaction data to a third party service after completion of a transaction represented by the transaction data, wherein the third party service is external to the retail enterprise, and wherein submitting a portion of the transaction data includes deidentifying the transaction data associated with the third party payment card;
- receiving, from the third party service, a plurality of potential customer contact information data sets of the customer in response to submitting the at least a portion of the transaction data to the third party service, the plurality of potential customer contact information data sets including customer addresses, emails, and phone numbers;
- identifying, within an identity graph maintained by the customer identity management platform, a plurality of user profile nodes corresponding to the plurality of potential customer contact information data sets of the customer, the customer identity graph including a plurality of user clusters, each user cluster being associated with a different customer and including one or more user profile nodes, each of the one or more user profile nodes being associated with a customer account of the customer, wherein the identity management platform further includes a random forest classifier model trained using transaction data and account to transaction correlations representing pairs of known correlated nodes or pairs of known non-correlated nodes;
- comparing, via the random forest classifier model, the transaction data to other transaction data associated with the plurality of profile nodes, wherein the identity management platform further includes the random forest classifier model;
- generating, via the classifier model, based on the comparison, a correlation probability score, the probability score representing a likelihood of correlation between the transaction data and transaction data of a corresponding one of the plurality of user profile nodes;
- identifying, based on the probability score generated by the classifier model, a matching user profile node from among the plurality of user profile nodes based on a similarity of the transaction data;
- and
- associating the transaction data with the matching user profile node based on the probability score, wherein associating the transaction data with the matching user profile node further comprises at least one of updating an existing edge confidence, creating a new edge, or removing an existing edge to improve the accuracy and completeness of the customer identity graph,
- wherein updating the existing edge confidence includes adjusting a strength of association between the matching user profile node to one or more user profile nodes within the customer identity graph,
- wherein creating the new edge includes, in response to determining that the probability score is above an upper identity edge threshold, creating a new edge between the matching user profile node and one or more user profile nodes within the customer identity graph, and
- wherein removing the existing edge includes, in response to determining that a probability scores is below a lower identity edge threshold, removing the existing edge between the matching user profile node and one or more user profile nodes within the customer identity graph;
- receiving a request for a customer identity of the customer, the request comprising attributes of the customer and a desired identity confidence:
- in response to receiving the request, determining a user cluster from among the plurality of user clusters corresponding to the customer identity;
- and
- identifying the user profile nodes associated with the user cluster node based on the received attributes and the desired identity confidence, wherein identifying the user profile nodes further comprises identifying one or more customer accounts associated with the user profile nodes within the determined user cluster that satisfy the desired identity confidence based on a node confidence of the user profile nodes corresponding to the one or more customer accounts;
- and
- providing an identification of the one or more customer accounts identified by the user profile nodes within the determined user cluster.
16 more elements
A non-transitory computer-readable storage medium comprising computer-executable instructions which, when executed, cause a customer identity management platform of a computing system to perform actions comprising:
- obtaining transaction data associated with a third party payment card of a customer used in a transaction at a location of retail enterprise, the transaction data including transaction attributes including at least a customer name, a card identifier of the third party payment card, and the location of the retail enterprise at which the transaction occurred;
- submitting at least a portion of the transaction data to a third party service after completion of a transaction represented by the transaction data, wherein the third party service is external to the retail enterprise, at least a portion of the transaction data including the customer name, the location of the retail enterprise at which the transaction occurred, and a deidentified representation of the card identifier, wherein submitting a portion of the transaction data includes deidentifying the transaction data associated with the third party payment card;
- receiving, from the third party service, a plurality of potential customer contact information data sets of the customer in response to submitting at least a portion of the transaction data to the third party service, the plurality of potential customer contact information data sets including a plurality of potential customer addresses, emails, and phone numbers;
- identifying, within an identity graph maintained by the identity management platform of the computing system, a plurality of user profile nodes corresponding to the plurality of potential customer contact information data sets of the customer, the customer identity graph including a plurality of user clusters, each user cluster being associated with a different customer and including one or more user profile nodes, each of the one or more user profile nodes being associated with a customer account of the customer, wherein the identity management platform further includes a random forest classifier model trained using transaction data and account to transaction correlations representing pairs of known correlated nodes or pairs of non-correlated nodes;
- comparing, via the random forest classifier model, the transaction data to other transaction data associated with the plurality of profile nodes, wherein the identity management platform further includes the random forest classifier model;
- generating, via the classifier model, based on the comparison, a probability score, the probability score representing a likelihood of correlation between the transaction data and transaction data of a corresponding one of the plurality of user profile nodes;
- identifying, based on the correlation probability score generated by the classifier model, a matching user profile node from among the plurality of user profile nodes based on a similarity of the transaction data;
- associating the transaction data with the matching user profile node based on the probability score, wherein associating the transaction data with the matching user profile node further comprises at least one of updating an existing edge confidence based at least in part on the similarity of the transaction data, creating a new edge, or removing an existing edge to improve the accuracy and completeness of the customer identity graph,
- wherein updating the existing edge confidence includes adjusting a strength of association between the matching user profile node to one or more user profile nodes within the customer identity graph,
- wherein creating the new edge includes, in response to determining that the probability score is above an upper identity edge threshold, creating the new edge between the matching user profile node and one or more user profile nodes within the customer identity graph, and
- wherein removing the existing edge includes, in response to determining that a probability scores is below a lower identity edge threshold, removing the existing edge between the matching user profile node and one or more user profile nodes within the customer identity graph;
- receiving a request for a customer identity of the customer, the request comprising attributes of the customer and a desired identity confidence;
- in response to receiving the request, determining a user cluster from among the plurality of user clusters corresponding to the customer identity;
- identifying the user profile nodes associated with the user cluster node based on the received attributes and the desired identity confidence, wherein identifying the user profile nodes further comprises identifying one or more customer accounts associated with the user profile nodes within the determined user cluster that satisfy the desired identity confidence based on a node confidence of the user profile nodes corresponding to the one or more customer accounts;
- and
- providing an identification of the one or more customer accounts identified by user profile nodes within the determined user cluster.
13 more elements
Dependencies are inferred from the claim text.