Systems and methods for presenting secondary content

A method comprising:

• receiving, by a backend system an indication that primary content is being presented via a second device;
• determining, by the backend system, that a first type of application is opened on a first device;
• receiving, from the second device, a first timestamp associated with the primary content;
• determining, based on the first timestamp, first secondary content and second secondary content associated with the primary content;
• presenting, via the first device, the first secondary content instead of the second secondary content based on the determination that the first type of application is opened on the first device instead of a second type of application;
• continuing to receive updated timestamps from the second device;
• receiving a second timestamp associated with the primary content;
• determining, based on the second timestamp, a second portion of the primary content;
• determining, based on the second timestamp, third secondary content associated with the primary content;
• and
• presenting, via the first device, the third secondary content, wherein the first secondary content is different than the third secondary content.

A system comprising:

• a first device configured to present primary content;
• and
• a second device;
• memory that stores computer-executable instructions;
• and
• one or more processors configured to access the memory and execute the computer-executable instructions to:
• receive, by a backend system, an indication that primary content is being presented via the second device;
• determine, by the backend system, that a first type of application is opened on the first device;
• receive, from the second device, a first timestamp associated with the primary content;
• determine, based on the first timestamp, first secondary content and second secondary content associated with the primary content;
• continue to receive updated timestamps from the second device;
• receive a second timestamp associated with the primary content;
• determine, based on the second timestamp, a second portion of the primary content;
• determine, based on the second timestamp, third secondary content associated with the primary content;
• and
• present, via the first device, the third secondary content, wherein the first secondary content is different than the third secondary content.