# US 12,561,716 B1 · Email compliance systems and methods

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- Number: US 12,561,716 B1
- Document ID: US12561716B1
- Status: Granted
- Kind: B1
- Application number: 18/501,765
- Filed: 2023-11-03
- Granted: 2026-02-24
- Earliest claimed: 2016-02-22
- Assignees: System1, LLC
- Applicants: OpenMail LLC
- Inventors: John Andrew Fries; Erik Ahern Price; Sanjeev M. Rao
- Web page: https://patentgrep.com/patent/US12561716B1

## CPC

- G06Q 30/0255: {based on user history}
- G06Q 30/0269: {based on user profile or attribute}
- G06Q 30/0277: {Online advertisement}
- H04L 51/214: using selective forwarding
- H04L 51/42: Mailbox-related aspects, e.g. synchronisation of mailboxes
- H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP]
- H04L 67/04: specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
- H04L 67/146: Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

Online advertisers may demand compliance with certain standards for the content of emails and other digital content with which its advertisements may be associated. Emails may contain control objects directing users to a web page showing content related to oil change coupons. However, in some systems, methods, and processes, a small variable proportion of users may instead be directed to a different sequence of pages to conduct a compliance check on the contents of the email received by the user. The compliance check sequence of pages may offer the user an incentive to forward the email to a specified email address for subsequent compliance review. Delivery of an incentive may be conditioned on successful receipt of the forwarded email.

## Claims

### Claim 1

A computer-implemented method comprising:
receiving, using a processor, an electronic request from a device for content, the content corresponding to a uniform resource locator (URL);
assigning, using the processor, a session identifier to the device;
storing, using the processor, the URL from the electronic request and the session identifier in a server log;
generating, using the processor, an email address containing an email identifier and associating the email identifier with the session identifier in the server log; and
presenting, using the processor, the device with compliance test, the compliance test content including a presentation of the generated email address.

### Claim 2 (depends on 1)

The computer-implemented method of claim 1, further comprising:
receiving a compliance email message at the generated email address;
obtaining the email identifier from a portion of a recipient email address in a header of the received compliance email message;
using the email identifier to retrieve the session identifier from the server log;
using the session identifier to retrieve the URL from the server log;
searching the compliance email message for a string matching the URL;
identifying a string matching the URL in the received compliance email message; and
forwarding the compliance email message to a compliance evaluation email address.

### Claim 3 (depends on 2)

The computer-implemented method of claim 2, wherein the URL in the received compliance email message is contained in a hyperlink.

### Claim 4 (depends on 2)

The computer-implemented method of claim 2, wherein the string matching the URL is an inexact match.

### Claim 5 (depends on 2)

The computer-implemented method of claim 2, further comprising:
receiving the forwarded compliance email message at the compliance evaluation email address, and automatically comparing content of the forwarded compliance email message with an approved email template.

### Claim 6 (depends on 2)

The computer-implemented method of claim 2, further comprising:
sending a success message to a user device based on identifying a string matching the URL in the received compliance email message.

### Claim 7 (depends on 1)

The computer-implemented method of claim 1, wherein presentation of the generated email address comprises displaying the generated email address as text.

### Claim 8 (depends on 1)

The computer-implemented method of claim 1, wherein presentation of the generated email address comprises providing the generated email address in a control object.

### Claim 9 (depends on 1)

The computer-implemented method of claim 1, wherein the session identifier uniquely identifies a session initiated by the electronic request and the email identifier is uniquely associated with the session identifier.

### Claim 10

A non-transitory computer-readable medium comprising instructions which when executed by at least one processor, configure the at least one processor to perform operations comprising:
receiving an electronic request from a device for content, the content corresponding to a uniform resource locator (URL);
assigning a session identifier to the device, the session identifier identifying a session initiated by the electronic request;
storing the URL from the electronic request and the session identifier in a server log;
generating an email address containing an email identifier and associating the email identifier with the session identifier in the server log; and
presenting the device with compliance test content, the compliance test content including a presentation of the generated email address.

### Claim 11 (depends on 10)

The non-transitory computer-readable medium of claim 10, wherein the instructions, which when executed by the at least one processor, further configure the at least one processor to perform operations comprising:
receiving a compliance email message at the generated email address;
obtaining the email identifier from a portion of a recipient email address in a header of the received compliance email message;
using the email identifier to retrieve the session identifier from the server log;
using the session identifier to retrieve the URL from the server log;
searching the compliance email message for a string matching the URL;
identifying a string matching the URL in the received compliance email message; and
forwarding the compliance email message to a compliance evaluation email address.

### Claim 12 (depends on 11)

The non-transitory computer-readable medium of claim 11, wherein the URL in the received compliance email message is contained in a hyperlink.

### Claim 13 (depends on 11)

The non-transitory computer-readable medium of claim 11, wherein the string matching the URL is an inexact match.

### Claim 14 (depends on 11)

The non-transitory computer-readable medium of claim 11, wherein the instructions, which when executed by the at least one processor, further configure the at least one processor to perform operations comprising:
receiving the forwarded compliance email message at the compliance evaluation email address, and automatically comparing content of the forwarded compliance email message with an approved email template.

### Claim 15 (depends on 11)

The non-transitory computer-readable medium of claim 11, wherein the instructions, which when executed by the at least one processor, further configure the at least one processor to perform operations comprising:
sending a success message to a user device based on identifying a string matching the URL in the received compliance email message.

### Claim 16 (depends on 10)

The non-transitory computer-readable medium of claim 10, wherein presentation of the generated email address comprises displaying the generated email address as text.

### Claim 17 (depends on 10)

The non-transitory computer-readable medium of claim 10, wherein presentation of the generated email address comprises providing the generated email address in a control object.

### Claim 18 (depends on 10)

The non-transitory computer-readable medium of claim 10, wherein the session identifier uniquely identifies a session initiated by the electronic request and the email identifier is uniquely associated with the session identifier.

### Claim 19

A system comprising:
at least one processor; and
a storage device comprising instructions which when executed by the at least one processor, configure the at least one processor to perform operations comprising:
receiving an electronic request from a device for content, the content corresponding to a uniform resource locator (URL);
assigning a session identifier to the device, the session identifier identifying a session initiated by the electronic request;
storing the URL from the electronic request and the session identifier in a server log;
generating an email address containing an email identifier and associating the email identifier with the session identifier in the server log; and
presenting the device with compliance test content, the compliance test content including a presentation of the generated email address.

### Claim 20 (depends on 19)

The system of claim 19, wherein the instructions, which when executed by the at least one processor, further configure the at least one processor to perform operations comprising:
receiving a compliance email message at the generated email address;
obtaining the email identifier from a portion of a recipient email address in a header of the received compliance email message;
using the email identifier to retrieve the session identifier from the server log;
using the session identifier to retrieve the URL from the server log;
searching the compliance email message for a string matching the URL;
identifying a string matching the URL in the received compliance email message; and
forwarding the compliance email message to a compliance evaluation email address.
