Multi-variant content streaming

A method for use by a system including processing hardware and a system memory storing a software code, the method comprising:

• streaming, by the software code executed by the processing hardware, a primary content to a plurality of media players including a first media player having a first user and a second media player having a second user;
• receiving from the first media player of the plurality of media players, by the software code executed by the processing hardware, first user interaction data of the first user interacting with the primary content;
• generating, by the software code executed by the processing hardware and using the first user interaction data, a first variant content based on the primary content;
• terminating the streaming of the primary content to the first media player in favor of streaming, by the software code executed by the processing hardware, the generated first variant content to the first media player at a first timestamp of the generated first variant content while continuing to stream the primary content to media players of the plurality of media players other than the first media player;
• receiving from the second media player of the plurality of media players, by the software code executed by the processing hardware, second user interaction data of the second user interacting with the primary content;
• identifying, by the software code executed by the processing hardware using the second user interaction data, the generated first variant content as content desirable to the second user;
• and
• in response to identifying the generated first variant content, terminating the streaming of the primary content to the second media player in favor of streaming, by the software code executed by the processing hardware, the generated first variant content to the second media player of the plurality of media players at a second timestamp of the generated first variant content different than the first timestamp.