Method, system, and computer program product for generating a payment device using a virtual environment

A system comprising at least one processor of at least one computing device of a user, programmed or configured to:

• receive user data identifying the user, the user data identifying the user comprising historical transaction data associated with the user;
• launch a virtual environment configured to interact with the user, wherein launching the virtual environment comprises displaying an interactive graphical user interface of the at least one computing device, the interactive graphical user interface configured to receive user selection inputs;
• in the virtual environment:
• generate a recommendation for the user of an avatar and/or at least one payment device reward based on the historical transaction data associated with the user;
• display, on the interactive graphical user interface, the recommendation of the avatar and/or the at least one payment device reward;
• receive, with the interactive graphical user interface, a first user selection input selecting the avatar, the avatar corresponding to the at least one payment device reward;
• associate the avatar with the user;
• and
• associate the at least one payment device reward with the user;
• and
• redirect the user to an issuer system by communicating a payment device issuance request to generate and issue a payment device to the user, wherein the payment device issuance request contains at least one of the following:
• the user data, the first user selection input, and/or any combination thereof.

A computer program product comprising at least one non-transitory computer-readable medium including program instructions that, when executed by at least one processor of at least one computing device of a user, cause the at least one processor to:

• receive user data identifying the user, the user data identifying the user comprising historical transaction data associated with the user;
• launch a virtual environment configured to interact with the user, wherein launching the virtual environment comprises displaying an interactive graphical user interface of the at least one computing device, the interactive graphical user interface configured to receive user selection inputs;
• in the virtual environment:
• generate a recommendation for the user of an avatar and/or at least one payment device reward based on the historical transaction data associated with the user;
• display, on the interactive graphical user interface, the recommendation of the avatar and/or the at least one payment device reward;
• receive, with the interactive graphical user interface, a first user selection input selecting the avatar, the avatar corresponding to the at least one payment device reward;
• associate the avatar with the user;
• and
• associate the at least one payment device reward with the user;
• and
• redirect the user to an issuer system by communicating a payment device issuance request to generate and issue a payment device to the user, wherein the payment device issuance request contains at least one of the following:
• the user data, the first user selection input, and/or any combination thereof.