Fishing rod and attachment/detachment structure for fishing line guide

A guide attachment/detachment structure that allows a guide leg of a fishing line guide through which a fishing line is inserted to be attached to and detached from a rod surface of a fishing rod, the guide attachment/detachment structure comprising

• a base component fixable to the rod surface and formed with a recess on which the guide leg of the fishing line guide can be placed, and
• a tubular fixing component slidable with respect to the rod and press-fitted so as to cover the base component, wherein
• the base component and the fixing component are held in a fixed state with respect to the rod by press-fitting the fixing component onto the base component in a state where the guide leg of the fishing line guide is placed in the recess of the base component,
• a retaining portion is formed on the base component and on the guide leg, and
• the retaining portion prevents the guide leg from coming off from the recess of the base component in an axial direction when the guide leg is placed in the recess and the fixing component is press-fitted,
• protrusions are on inner walls of the recess of the base component,
• depressions are on side faces of the guide leg, and
• the retaining portion is configured such that the guide leg is placed in the recess of the base component and the protrusions are fitted into the depressions, thereby preventing the guide leg from coming off the base component.