System, method and device operable to generate a variable audience metric for advertising campaigns

An assembly comprising:

• a plurality of computer-readable instructions corresponding to an algorithm, wherein the computer-readable instructions are executable after a start of a publication period of an advertising campaign, wherein the advertising campaign comprises a publication schedule related to an ad, wherein the publication schedule comprises at least one publication slot, wherein the advertising campaign specifies a plurality of publications of the ad according to the publication schedule, wherein the algorithm comprises:
• performing a method comprising:
• performing an audience assessment during the publication period, wherein the audience assessment comprises:
• processing a reference data provided by a data source, wherein the reference data comprises a plurality of audience impression counts associated with a plurality of the publications of the ad, wherein the reference data corresponds to an audience level;
• comparing the audience level to a threshold audience level;
• and
• determining an audience metric based on the comparison of the audience level to the threshold audience level, wherein the audience metric is variable depending on a variation in the reference data that is processed during the audience assessment;
• and
• repeating the method at least once during the publication period;
• one or more data storage devices that comprise:
• a threshold data that specifies the threshold audience level;
• and
• the computer-readable instructions that correspond to the algorithm;
• one or more processors that are programmed to perform the algorithm according to the computer-readable instructions, wherein the one or more processors are operatively coupled to the one or more data storage devices;
• and
• one or more graphical user interfaces that are displayable by a display device that is operatively coupled to the one or more processors,
• wherein the one or more graphical user interfaces are configured in accordance with the computer-readable instructions,
• wherein the one or more graphical user interfaces comprise an index symbol that represents the audience metric that has been most recently determined according to the algorithm.

A method comprising:

• executing a plurality of computer-readable instructions that correspond to an algorithm, wherein the execution occurs after a start of a publication period of an advertising campaign, wherein the advertising campaign comprises a publication schedule related to an ad, wherein the publication schedule comprises at least one publication slot, wherein the advertising campaign specifies a plurality of publications of the ad according to the publication schedule, wherein the algorithm comprises performing a method and repeating the method one or more times during the publication period, wherein the method comprises:
• performing an audience assessment during the publication period, wherein the audience assessment comprise:
• processing impression data received from a data source, wherein the impression data is associated with a plurality of the publications of the ad, wherein the impression data corresponds to an audience level;
• comparing the audience level to a threshold audience level;
• and
• determining an audience metric based on the comparison of the audience level to the threshold audience level;
• and
• storing in one or more data storage devices:
• a threshold data that specifies the threshold audience level;
• and
• the computer-readable instructions that correspond to the algorithm;
• operating one or more processors that are programmed to perform the algorithm according to the computer-readable instructions, wherein the one or more processors are operatively coupled to the one or more data storage devices;
• and
• generating one or more graphical user interfaces that are displayable by a display device that is operatively coupled to the one or more processors,
• wherein the one or more graphical user interfaces are configured in accordance with the computer-readable instructions,
• wherein the one or more graphical user interfaces comprise an index symbol that represents the audience metric that has been most recently determined according to the algorithm.