Transformation of database entries for improved association with related content items

A non-transitory computer readable medium storing computer readable instructions, which when executed by processor hardware of a content analysis system, cause the content analysis system to:

• obtain at least one first text transcript corresponding to at least one first content item, the at least one first content item being one of a plurality of media types;
• automatically determine whether at least one potential new tag is to be generated by applying an unstructured machine learning algorithm to the at least one first text transcript, the unstructured machine learning algorithm associated with a tag model;
• transmit an alert regarding the at least one potential new tag to be generated to at least one analyst user device based on results of the determination;
• receive a confirmation from the at least one analyst user device in response to the alert;
• update the tag model associated with the unstructured machine learning algorithm in response to receiving the confirmation, the updating the tag model including adding the at least one potential new tag as a new tag to the tag model;
• and
• associate the at least one first content item with the new tag in a content database, the content database including the tag model associated with the unstructured machine learning algorithm.

A method of operating a content analysis system comprising:

• obtaining at least one first text transcript corresponding to at least one first content item, the at least one first content item being one of a plurality of media types;
• automatically determining whether at least one potential new tag is to be generated by applying an unstructured machine learning algorithm to the at least one first text transcript, the unstructured machine learning algorithm associated with a tag model;
• transmitting an alert regarding the at least one potential new tag to be generated to at least one analyst user device based on results of the determination;
• receiving a confirmation from the at least one analyst user device in response to the alert;
• updating the tag model associated with the unstructured machine learning algorithm in response to receiving the confirmation, the updating the tag model including adding the at least one potential new tag as a new tag to the tag model;
• and
• associating the at least one first content item with the new tag in a content database, the content database including the tag model associated with the unstructured machine learning algorithm.