Dynamic adjustment of planograms on electronic door displays of refrigerated display cases

A display system for a refrigerated display case, comprising:

• a movable door configured to provide access to the refrigerated display case;
• a touchscreen display mounted to the door;
• at least one processor in electronic communication with the touchscreen display;
• and
• a data store coupled to the at least one processor having instructions stored thereon which, when executed by the at least one processor, causes the at least one processor to perform operations comprising:
• providing, for presentation by the touchscreen display, first image data, wherein the first image data depicts one or more products stored within the refrigerated display case;
• detecting user input at a first location of the touchscreen display, wherein the user input includes a selection of a product stored within the refrigerated display case;
• and
• in response to detecting the user input, providing second image data for presentation in addition to the first image data, wherein the second image data depicts information related to the selected product, and wherein the second image data is provided for presentation by a second, different display in communication with the at least one processor.

A display system for a refrigerated display case, comprising:

• a movable door configured to provide access to the refrigerated display case;
• a touchscreen display mounted to the door;
• at least one processor in electronic communication with the touchscreen display;
• and
• a data store coupled to the at least one processor having instructions stored thereon which, when executed by the at least one processor, causes the at least one processor to perform operations comprising:
• providing, for presentation by the touchscreen display, first image data, wherein the first image data depicts one or more products stored within the refrigerated display case;
• detecting user input at a first location of the touchscreen display, wherein the user input includes a selection of a product stored within the refrigerated display case;
• and
• in response to detecting the user input providing second image data for presentation in addition to the first image data, wherein the second image data depicts information related to the selected product, and
• wherein the second image data is provided for presentation by the touchscreen display, and
• wherein the first image data is provided for presentation by a second, different display in communication with the at least one processor.