Smart sports equipment and integrated platform

A system comprising:

• a smart ball comprising a communications device for wirelessly communicating with a client device, the communications device comprising:
• a non-transitory computer-readable medium having computer-readable information stored thereon, the computer-readable information comprising an address of content hosted on an integrated platform;
• and
• an electronic circuit for wirelessly communicating the address to the client device;
• and
• the integrated platform comprises one or more processors to:
• receive, from the client device and over a network, a request for at least a portion of the content associated with the smart ball;
• in response to the request, retrieve at least the portion of the content associated with the smart ball, the content comprising instructional information associated with at least one of:
• a sport associated with the smart ball, an age group associated with the smart ball, and/or a user associated with the smart ball;
• and
• provide at least the portion of the content to the client device.