Systems and methods for matching electronic activities directly to record objects of systems of record with node profiles

A method comprising:

• maintaining, by one or more processors, a plurality of node profiles corresponding to a plurality of unique entities, each node profile including a plurality of fields, each field of the plurality of fields including one or more value data structures, each value data structure of the one or more value data structures including a node field value and one or more entries corresponding to respective one or more data points that support the node field value of the value data structure;
• accessing, by the one or more processors, a plurality of electronic activities transmitted or received via electronic accounts associated with one or more data source providers, the one or more processors configured to update the plurality of node profiles using the plurality of electronic activities;
• maintaining, by the one or more processors, a plurality of record objects of one or more systems of record, each record object of the plurality of record objects comprising one or more object fields having one or more object field values;
• extracting, by the one or more processors, data included in an electronic activity of the plurality of electronic activities;
• matching, by the one or more processors, the electronic activity to at least one node profile of the plurality of node profiles based on determining that the extracted data of the electronic activity and one or more first field-value pairs of the at least one node profile satisfy a node profile matching policy;
• matching, by the one or more processors, the electronic activity to at least one record object of the plurality of record objects based on the extracted data of the electronic activity and object values of the at least one record object and one or more second field-value pairs of the at least one node profile;
• and
• storing, by the one or more processors, in a data structure, an association between the electronic activity and the at least one record object.