System and method to customizing video

A system for customizing videos, implemented by one or more processors operatively coupled to a non-transitory computer readable storage device, which comprise the module of:

• video generation tool configured for creating/determining original basic video associated with metadata relevant to said original file which includes at least partial information to generate the new video version, said at least partial information including at least one parameter configured to change or add to the video content, wherein the metadata includes text, images, and video, and instruction of their movement and appearance throughout time together and with respect to each other;
• wherein the metadata comprises customization parameters from external information sources including updated/real-time context parameters and parameter data originated from pre-defined external information sources associated with the basic video;
• wherein the information sources are databased of an organization associated with the basic video including data which is relevant to the generation of the video variation, including type of products or services, which appear in the video variation and sensor data available;
• video player configured to read the metadata upon opening the original video file by a client, and, whenever refresh is not required based on the metadata, to play the original basic video;
• wherein said predefined conditions include validation of the video file;
• the remote server, configured for generating new video version whenever refresh of the video is required based on the metadata, according to the customization parameters and instruction data to change video parts, replace image part of image layers with frame, audio or text of the metadata including updated context parameters and data from the external information sources including the data which is relevant to the generation of the video variation, including the type of products or services, which appear in the video variation and the available sensor data, and the at least partial information, wherein the instructions data contains data that are essential for drawing blueprints for the scene, including:
• composition of what elements to draw and where/when/how they should be drawn, transformed or animated, text, images, and video and how they all move and appear throughout time together and with respect to each other, wherein the remote server sends back the new video version to the video player;
• wherein the video player sends video instructions to the remote server;
• wherein the video player automatically plays the received new video version.