System and method for analyzing and reacting to interactions between entities using electronic communication channels

A method of analyzing and reacting to interactions between entities using electronic communication channels, the method executed by a tracking system and comprising:

• receiving data captured from a conversational exchange between a first entity communicating with a second entity using a first electronic communication channel;
• analyzing the captured data to detect an indication that content provided by the second entity in association with a portion of the conversational exchange was missed or not understood by the first entity;
• and
• responsive to detecting the indication that the content provided by the second entity was missed or not understood by the first entity,
• using a second electronic communication channel different than the first electronic communication channel to provide an automated message to a tracker notification module on a client device of the second entity, the automated message comprising the content provided by the second entity that was missed or not understood by the first entity or a link to such content, wherein the client device of the second entity is configured to display the automated message received via the second electronic communication channel while the conversational exchange is occurring via the first electronic communication channel;
• wherein the tracker notification module comprises a software component associated with the tracking system to interact with the automated message via an application used by at least the second entity.

A non-transitory computer readable medium comprising computer executable instructions for analyzing and reacting to interactions between entities using electronic communication channels, the non-transitory computer readable medium comprising computer executable instructions for:

• receiving data captured from a conversational exchange between a first entity communicating with a second entity using a first electronic communication channel;
• analyzing the captured data to detect an indication that content provided by the second entity in association with a portion of the conversational exchange was missed or not understood by the first entity;
• and
• responsive to detecting the indication that the content provided by the second entity was missed or not understood by the first entity,
• using a second electronic communication channel different than the first electronic communication channel to provide an automated message to a tracker notification module on a client device of the second entity, the automated message comprising the content provided by the second entity that was missed or not understood by the first entity or a link to such content, wherein the client device of the second entity is configured to display the automated message received via the second electronic communication channel while the conversational exchange is occurring via the first electronic communication channel;
• wherein the tracker notification module comprises a software component associated with the tracking system to interact with the automated message via an application used by at least the second entity.