System for determining trademark similarity
AssigneeThe Regents of the University of California
InventorsMing Hsu, Andrew Stewart Kayser, Zhihao Zhang
Life of this patent
Estimating the term…
Abstract
A computer-implemented method can include: visually presenting visual stimuli to participants in multiple runs, wherein the visual stimuli include pairs of images, each pair including a reference product image and a competitor product image; performing multiple scans on the participants during passive viewing of the visual presenting, the scans including functional magnetic resonance imaging (fMRI); and determining a similarity index based on results of the scans, the similarity index indicating a level a perceived similarity between the reference product image and the competitor product image.
Claims19
A computer-implemented method, comprising:
- visually presenting visual stimuli to a plurality of participants in a plurality of runs, wherein the visual stimuli include a plurality of pairs of images, each pair including a reference product image and a competitor product image;
- performing a plurality of scans on the plurality of participants during passive viewing of the visual presenting, the plurality of scans including functional magnetic resonance imaging (fMRI);
- determining a similarity index based at least in part on results of the plurality of scans, the similarity index indicating a level a perceived similarity between the reference product image and the competitor product image.
A system, comprising:
- at least one display device configured to visually present visual stimuli to a plurality of participants in a plurality of runs, wherein the visual stimuli include a plurality of pairs of images, each pair including a reference product image and a competitor product image;
- at least one scanning device configured to perform a plurality of scans on the plurality of participants during passive viewing of the visual presenting, the plurality of scans including functional magnetic resonance imaging (fMRI);
- and
- a processor configured to determine a similarity index based at least in part on results of the plurality of scans, the similarity index indicating a level a perceived similarity between the reference product image and the competitor product image.
Dependencies are inferred from the claim text.