Photo-curable ink jet ink set and ink jet recording method using the same

A photo-curable ink jet ink set comprising:

• a white photo-curable ink jet ink containing a (meth)acrylic acid ester having a vinyl ether group expressed by general formula (I):
• CH2=CR1—COOR2—O—CH═CHR3, wherein R1 represents a hydrogen atom or a methyl group, R2 represents a divalent organic residue having a carbon number of 2 to 20, and R3 represents a hydrogen atom or a monovalent organic residue having a carbon number of 1 to 11;
• wherein a content of the (meth)acrylic acid ester having a vinyl ether group is 30% by mass or less relative to a total mass of the white photo-curable ink jet ink;
• a color photo-curable ink jet ink containing a monofunctional (meth)acrylate, wherein a content of the monofunctional(meth)acrylate is 35% by mass or more relative to a total mass of the color photo-curable ink jet ink;
• and
• wherein the color photo-curable ink jet ink is one of a black ink, or a yellow ink, or a magenta ink, or a cyan ink;
• wherein the white photo-curable ink jet ink and the color photo-curable ink jet ink each contain an acylphosphine oxide compound as a photo-radical polymerization initiator, and the white photo-curable ink jet ink and the color photo-curable ink jet ink are both photo-radical polymerization photo-curable inks.