Correction of estimated unique counts of resource users

A method, comprising:

• determining, using a processor, a set of shared resources between a first property and a second property, wherein the first property comprises a custom property comprising a configurable collection of two or more resources;
• recording, using the processor, a hidden node in a hierarchical graph corresponding to the first property and the second property as a parent node to the set of shared resources, wherein the hidden node represents a degree of overlap among estimated unique resource users corresponding to respective ones of the set of shared resources;
• obtaining, using the processor, an estimated aggregate count of unique resource users corresponding to the first property, wherein the estimated aggregate count of unique resource users is determined based at least in part on an estimated sampling rate associated with one or more samples of a plurality of recorded user activities;
• obtaining, using the processor, an estimated deduplicated count of unique resource users across the set of shared resources based on respective resource-specific estimated deduplicated counts of unique resource users corresponding to each shared resource in the set of shared resources, wherein the estimated deduplicated count of unique resource users corresponds to the hidden node in the hierarchical graph;
• determining, using the processor, a minimum boundary and a maximum boundary corresponding to the first property based at least in part on the estimated deduplicated count of unique resource users corresponding to the hidden node;
• and
• correcting, using the processor, the estimated aggregate count of unique resource users corresponding to the first property based at least in part on the minimum boundary and the maximum boundary, including by:
• in response to a determination that the estimated aggregate count of unique resource users corresponding to the first property is outside of the minimum boundary and the maximum boundary, adjusting the estimated aggregate count of unique resource users corresponding to the first property to a value within the minimum boundary and the maximum boundary.

A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising instructions for:

• determining, using a processor, a set of shared resources between a first property and a second property, wherein the first property comprises a custom property comprising a configurable collection of two or more resources;
• recording, using the processor, a hidden node in a hierarchical graph corresponding to the first property and the second property as a parent node to the set of shared resources, wherein the hidden node represents a degree of overlap among estimated unique resource users corresponding to respective ones of the set of shared resources;
• obtaining, using the processor, an estimated aggregate count of unique resource users corresponding to the first property, wherein the estimated aggregate count of unique resource users is determined based at least in part on an estimated sampling rate associated with one or more samples of a plurality of recorded user activities;
• obtaining, using the processor, an estimated deduplicated count of unique resource users across the set of shared resources based on respective resource-specific estimated deduplicated counts of unique resource users corresponding to each shared resource in the set of shared resources, wherein the estimated deduplicated count of unique resource users corresponds to the hidden node in the hierarchical graph;
• determining, using the processor, a minimum boundary and a maximum boundary corresponding to the first property based at least in part on the estimated deduplicated count of unique resource users corresponding to the hidden node;
• and
• correcting, using the processor, the estimated aggregate count of unique resource users corresponding to the first property based at least in part on the minimum boundary and the maximum boundary, including by:
• in response to a determination that the estimated aggregate count of unique resource users corresponding to the first property is outside of the minimum boundary and the maximum boundary, adjusting the estimated aggregate count of unique resource users corresponding to the first property to a value within the minimum boundary and the maximum boundary.