AR display device for vehicle and method for operating same

An augmented reality, AR, display device for a vehicle comprising:

• a receiver configured to receive image data including a front image of the vehicle, location data including a current location of the vehicle, map data relating to the current location of the vehicle and sensing data of the vehicle;
• a processor configured to activate a preset application to render an AR graphic interface overlapping the front image, the AR graphic interface including a first AR object indicating a current driving state of the vehicle and a second AR object indicating a guide for driving based on the current location of the vehicle and the map data;
• and
• a display configured to display the front image overlapped by the AR graphic interface according to the rendering,
• wherein the processor is further configured to:
• in response to the vehicle entering a parking area including a vehicle battery charging area, search for an area available for parking within the parking area based on at least one of the sensing data or control data of the parking area,
• separate the second AR object from the first AR object and update the AR graphic interface to guide the vehicle to the searched area through the separated second AR object, and
• recognize that the vehicle has entered in a prohibited driving direction based on the current location and driving state of the vehicle, and update the separated second AR object to output a first guide for displaying a warning notification and a second guide for guiding an allowed driving direction,
• wherein the separated second AR includes a plurality of fragments, and
• wherein a fragment of the plurality of fragments that is closest to the first AR object provides a guide to be associated with the current driving state indicated by the first AR object.