Lighting apparatus for vehicle

A lighting apparatus for a vehicle comprising:

• a body made of a flexible material, and having a predetermined grid pattern on an outer surface;
• a light emitting unit including a plurality of light emitting devices installed along the grid pattern;
• a control unit including a printed circuit board (PCB) substrate and is configured to generate a signal related to operation of the light emitting devices;
• and
• a bus unit configured to make communication connection between the light emitting unit and the control unit,
• wherein the light emitting unit is installed on an outer surface of a grill at a front part of the vehicle,
• wherein the control unit including the PCB is installed inside the vehicle spaced a predetermined distance or more apart from an outer surface of the vehicle,
• wherein the bus unit is installed inside the vehicle spaced a predetermined distance or more apart from the outer surface of the vehicle,
• wherein the bus unit is configured to:
• communicate with the vehicle, and
• receive, from the vehicle, user information transmitted to the vehicle from a user device having established communication connection with the vehicle, and
• wherein the control unit is configured to:
• select at least one information to be outputted to the light emitting unit from a plurality of information based on the user information received from the bus unit, and
• control operation of the light emitting unit to output the selected information.