SMS-based dual mode content subscription system

A computing system, comprising:

• one or more memories;
• and
• one or more processor devices coupled to the one or more memories, the one or more processor devices configured to:
• receive a first broadcast message associated with a first subscription content source of a plurality of subscription content sources;
• determine a first set of destination SMS addresses from a plurality of destination SMS addresses, each destination SMS address in the first set of destination SMS addresses associated with a different subscription of a plurality of subscriptions to the first subscription content source and corresponding to a different mobile device of a plurality of mobile devices;
• cause a first SMS message that includes the first broadcast message to be sent via at least one cellular network to each destination SMS address in the first set of destination SMS addresses, the first SMS message identifying a same first sender SMS address;
• receive, from a first mobile device of the plurality of mobile devices, a reply SMS message made in response to the first SMS message received by the first mobile device, the reply SMS message being directed to the first sender SMS address and not being distributed to any other mobile device of the plurality of mobile devices;
• in response to the reply SMS message, cause a second SMS message that includes a first subscriber message to be sent to only the first mobile device via the at least one cellular network;
• determine a number of different subscriptions for which a reply SMS message has been received;
• generate user interface imagery that identifies the number of different subscriptions for which a reply SMS message has been received or a percentage of a total number of the plurality of subscriptions for which a reply SMS message has been received;
• and
• present the user interface imagery on a display device.

A computer program product stored on a non-transitory computer-readable storage medium and including instructions configured to cause one or more processor devices to:

• receive a first broadcast message associated with a first subscription content source of a plurality of subscription content sources;
• determine a first set of destination SMS addresses from a plurality of destination SMS addresses, each destination SMS address in the first set of destination SMS addresses associated with a different subscription of a plurality of subscriptions to the first subscription content source and corresponding to a different mobile device of a plurality of mobile devices;
• cause a first SMS message that includes the first broadcast message to be sent via at least one cellular network to each destination SMS address in the first set of destination SMS addresses, the first SMS message identifying a same first sender SMS address;
• receive, from a first mobile device of the plurality of mobile devices, a reply SMS message made in response to the first SMS message received by the first mobile device, the reply SMS message being directed to the first sender SMS address and not being distributed to any other mobile device of the plurality of mobile devices;
• in response to the reply SMS message, cause a second SMS message that includes a first subscriber message to be sent to only the first mobile device via the at least one cellular network;
• determine a number of different subscriptions for which a reply SMS message has been received;
• generate user interface imagery that identifies the number of different subscriptions for which a reply SMS message has been received or a percentage of a total number of the plurality of subscriptions for which a reply SMS message has been received;
• and
• present the user interface imagery on a display device.

A method comprising:

• receiving, by a computing device, a first broadcast message associated with a first subscription content source of a plurality of subscription content sources;
• determining, by the computing device, a first set of destination SMS addresses from a plurality of destination SMS addresses, each destination SMS address in the first set of destination SMS addresses associated with a different subscription of a plurality of subscriptions to the first subscription content source and corresponding to a different mobile device of a plurality of mobile devices;
• causing, by the computing device, a first SMS message that includes the first broadcast message to be sent via at least one cellular network to each destination SMS address in the first set of destination SMS addresses, the first SMS message identifying a same first sender SMS address;
• receiving, from a first mobile device of the plurality of mobile devices, a reply SMS message made in response to the first SMS message received by the first mobile device, the reply SMS message being directed to the first sender SMS address and not being distributed to any other mobile device of the plurality of mobile devices;
• in response to the reply SMS message, causing, by the computing device, a second SMS message that includes a first subscriber message to be sent to only the first mobile device via the at least one cellular network;
• determining, by the computing device, a host response rate that identifies a percentage of subscriber reply messages to which a host associated with the first subscription content source has responded;
• generating user interface imagery that identifies the percentage of the subscriber reply messages to which the host associated with the first subscription content source has responded;
• and
• presenting the user interface imagery on a display device.

A computing system, comprising:

• one or more memories;
• and
• one or more processor devices coupled to the one or more memories, the one or more processor devices configured to:
• receive a first broadcast message associated with a first subscription content source of a plurality of subscription content sources;
• determine a first set of destination SMS addresses from a plurality of destination SMS addresses, each destination SMS address in the first set of destination SMS addresses associated with a different subscription of a plurality of subscriptions to the first subscription content source and corresponding to a different mobile device of a plurality of mobile devices;
• cause a first SMS message that includes the first broadcast message to be sent via at least one cellular network to each destination SMS address in the first set of destination SMS addresses, the first SMS message identifying a same first sender SMS address;
• receive, from a first mobile device of the plurality of mobile devices, a reply SMS message made in response to the first SMS message received by the first mobile device, the reply SMS message being directed to the first sender SMS address and not being distributed to any other mobile device of the plurality of mobile devices;
• in response to the reply SMS message, cause a second SMS message that includes a first subscriber message to be sent to only the first mobile device via the at least one cellular network;
• determine a host response rate that identifies a percentage of subscriber reply messages to which a host associated with the first subscription content source has responded;
• generate user interface imagery that identifies the percentage of the subscriber reply messages to which the host associated with the first subscription content source has responded;
• and
• present the user interface imagery on a display device.

A computer program product stored on a non-transitory computer-readable storage medium and including instructions configured to cause one or more processor devices to:

• receive a first broadcast message associated with a first subscription content source of a plurality of subscription content sources;
• determine a first set of destination SMS addresses from a plurality of destination SMS addresses, each destination SMS address in the first set of destination SMS addresses associated with a different subscription of a plurality of subscriptions to the first subscription content source and corresponding to a different mobile device of a plurality of mobile devices;
• cause a first SMS message that includes the first broadcast message to be sent via at least one cellular network to each destination SMS address in the first set of destination SMS addresses, the first SMS message identifying a same first sender SMS address;
• receive, from a first mobile device of the plurality of mobile devices, a reply SMS message made in response to the first SMS message received by the first mobile device, the reply SMS message being directed to the first sender SMS address and not being distributed to any other mobile device of the plurality of mobile devices;
• in response to the reply SMS message, cause a second SMS message that includes a first subscriber message to be sent to only the first mobile device via the at least one cellular network;
• determine a host response rate that identifies a percentage of subscriber reply messages to which a host associated with the first subscription content source has responded;
• generate user interface imagery that identifies the percentage of the subscriber reply messages to which the host associated with the first subscription content source has responded;
• and
• present the user interface imagery on a display device.