Content push method and device, apparatus, and medium

A computer device, comprising a memory and one or more processors, the memory having computer-readable instructions stored therein, and the computer-readable instructions, when executed by the processors, causing the computer device to perform a content push method including:

• determining candidate mixed content in response to a content push request, the determined candidate mixed content comprising a first-type content and a second-type content, the first-type content being content to be pushed based on a dynamic resource input amount and the second-type content including multiple pieces of content to be pushed as agreed;
• determining dynamic resource input information of the first-type content;
• determining an overall content feature based on content features of the multiple pieces of the second-type content;
• determining a first priority push probability of the first-type content based on an object attribute information of an object that initiates the content push request, the overall content feature, and the determined dynamic resource input information;
• determining second priority push probabilities respectively corresponding to the pieces of second-type content based on the object attribute information, the dynamic resource input information, and a priority push relationship between the content features of the multiple pieces of the second-type content;
• and
• selecting content from the determined candidate mixed content for push to the object that initiates the content push request based on the determined first priority push probability and the determined second priority push probabilities.

One or more non-transitory computer-readable storage media, having computer-readable instructions stored therein, the computer-readable instructions, when executed by a processor of a computer device, causing the computer device to perform a content push method including:

• determining candidate mixed content in response to a content push request, the determined candidate mixed content comprising a first-type content and a second-type content, the first-type content being content to be pushed based on a dynamic resource input amount and the second-type content including multiple pieces of content to be pushed as agreed;
• determining dynamic resource input information of the first-type content;
• determining an overall content feature based on content features of the multiple pieces of the second-type content;
• determining a first priority push probability of the first-type content based on an object attribute information of an object that initiates the content push request, the overall content feature, and the determined dynamic resource input information;
• determining second priority push probabilities respectively corresponding to the pieces of second-type content based on the object attribute information, the dynamic resource input information, and a priority push relationship between the content features of the multiple pieces of the second-type content;
• and
• selecting content from the determined candidate mixed content for push to the object that initiates the content push request based on the determined first priority push probability and the determined second priority push probabilities.